Job Description – PPC Specialist (IT / Software Services)

Position: PPC Specialist – IT / Software Services
Experience: 6 Months – 5 Years
Employment Type: Full-Time
Industry: IT / Software Services
Department: Digital Marketing / Sales & Marketing

About the Role

We are looking for a PPC Specialist with hands-on experience in Google Ads and paid digital marketing, preferably from an IT/Software Services company.

The ideal candidate should have a strong understanding of running paid campaigns for software services, ERP, CRM, SaaS, web development, mobile app development, and other IT solutions. The candidate should also understand the ERP & CRM market, target audiences, lead-generation process, and how to generate qualified B2B leads through paid advertising.

Experience in selling or generating leads for IT/software services will be highly preferred.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads / PPC campaigns for IT and software services.
- Manage campaigns across Search, Display, Performance Max, Remarketing, and other relevant Google Ads formats.
- Conduct keyword research, competitor analysis, audience research, and search-term analysis.
- Create and optimize campaigns for ERP, CRM, SaaS, software development, web development, mobile apps, and other IT services.
- Generate high-quality B2B leads from relevant industries and target markets.
- Optimize campaigns based on CPL, CPA, CTR, conversion rate, lead quality, and ROI/ROAS.
- Create appropriate ad copies and coordinate with the content/design team for landing pages and creatives.
- Analyze campaign performance and identify opportunities for scaling.
- Implement conversion tracking and monitor lead sources and campaign attribution.




- Perform A/B testing of ads, landing pages, keywords, audiences, and bidding strategies.
- Monitor competitors and identify current opportunities in the IT, ERP, CRM, SaaS, and software services market.
- Work closely with the Sales/Business Development team to understand lead quality and improve campaign targeting.
- Understand the complete journey from paid advertisement → lead → qualification → sales opportunity → client conversion.
- Prepare regular PPC performance reports and provide actionable insights.

Required Skills & Knowledge

- Strong hands-on knowledge of Google Ads / PPC.
- Good understanding of:
- Google Search Ads
- Display Ads
- Performance Max
- Remarketing
- Keyword Research
- Negative Keywords
- Conversion Tracking
- Bidding Strategies
- Audience Targeting
- Landing Page Optimization
- Knowledge of Google Analytics / GA4 and Google Tag Manager will be an advantage.
- Understanding of B2B lead generation and paid marketing.
- Strong understanding of CPC, CTR, CPL, CPA, Conversion Rate, ROAS and ROI.
- Good knowledge of ERP and CRM solutions and their target markets.
- Understanding of how ERP/CRM software is marketed and sold to businesses.
- Knowledge of the IT/software services industry.
- Ability to understand different software offerings and identify their potential target audiences.
- Strong analytical and problem-solving skills.
- Good communication and coordination skills.

Preferred Industry Experience

- IT / Software Services
- ERP Solutions
- CRM Solutions
- SaaS
- Software Development
- Web Development
- Mobile App Development
- Digital Transformation
- Business Automation Solutions
- IT Consulting
- B2B Technology Solutions

Work Location: In person

📌 PPC Specialist (Chandigarh)
🏢 Volvsoft India Private
📍 Chandigarh