Brand & Marketing Manager – Luxury Wellness & Members’ Society

Locations: Bengaluru & Hyderabad
Positions: 2
Industry: Luxury Wellness | Hospitality | Lifestyle | Private Members’ Society

About the Role

We are looking for a dynamic and commercially driven Brand & Marketing Manager to build and strengthen the brand presence of a premium wellness and lifestyle members’ society.

This is a unique opportunity for a marketing professional who understands luxury, lifestyle, hospitality and experience-led brands and knows how to build desirability, community and long-term brand loyalty.

The role will go beyond traditional marketing. You will be responsible for shaping how the society is positioned, perceived and experienced by its members and prospective members across digital, social, partnerships, events and physical touchpoints.

The ideal candidate will have the ability to combine strong brand thinking with hands-on execution, creating campaigns and experiences that appeal to an affluent, urban and experience-conscious audience.

Key Responsibilities

1. Brand Strategy & Positioning

- Develop and execute the brand marketing strategy for the wellness society.
- Strengthen the brand's positioning within the luxury wellness, lifestyle and members’ club space.
- Ensure consistency of brand identity, tone, visual language and communication across all touchpoints.
- Develop compelling brand narratives around wellness, fitness, recovery, food, community, lifestyle and experiences.
- Identify opportunities to differentiate the society from premium gyms, spas, clubs and other lifestyle destinations.

2. Marketing & Campaigns

- Plan and execute integrated brand, digital, social and experiential marketing campaigns.
- Develop monthly/quarterly marketing calendars aligned with business and membership objectives.
- Conceptualise campaigns for membership acquisition, engagement, launches, events and retention.
- Work closely with creative, digital, PR and production agencies to deliver high-quality campaigns.
- Monitor campaign performance and translate insights into improved marketing strategies.

3. Content & Social Media

- Own the overall content direction across Instagram, LinkedIn, website and other relevant platforms.
- Build a premium content ecosystem around wellness, fitness, recovery, nutrition, lifestyle, members and experiences.
- Work with photographers, videographers, influencers and creative agencies to produce high-quality content.
- Ensure the brand maintains a sophisticated and aspirational digital presence.
- Identify relevant cultural,



wellness and lifestyle trends and convert them into content opportunities.

4. Membership & Community Marketing

- Develop marketing initiatives that attract the right quality of members, not simply high volumes.
- Support membership acquisition through targeted campaigns, partnerships, events and referrals.
- Create initiatives that increase member engagement, participation and retention.
- Build a strong sense of community, belonging and exclusivity around the society.
- Work closely with the membership and operations teams to understand member behaviour and preferences.

5. Partnerships & Collaborations

- Identify and build partnerships with premium luxury, hospitality, wellness, fitness, fashion, beauty, food & beverage and lifestyle brands.
- Develop strategic collaborations with complementary brands to enhance member experiences.
- Explore partnerships with premium corporates, influencers, creators, wellness experts and cultural platforms.
- Conceptualise co-branded experiences, activations and exclusive member advantages.

6. Events & Experiential Marketing

- Develop and market premium member experiences, events and lifestyle programmes.
- Work closely with the operations team to create experiences around:
- Fitness & sports
- Wellness & recovery
- Nutrition & healthy dining
- Talks & workshops
- Art, culture & lifestyle
- Social gatherings
- Exclusive brand collaborations

- Ensure every event strengthens the overall brand positioning and member experience.

7. PR, Influencers & Brand Visibility

- Work with PR agencies and media partners to increase brand visibility.
- Develop relationships with relevant luxury, lifestyle, wellness and hospitality media.
- Identify appropriate influencers, creators and thought leaders aligned with the brand.
- Drive strategic earned-media and influencer opportunities without diluting the premium positioning.

8. Commercial & Performance Focus

- Work closely with leadership and membership/sales teams to connect marketing initiatives with business objectives.
- Track key metrics including brand awareness, qualified leads, membership enquiries, conversions, engagement, acquisition cost and campaign ROI.
- Prepare regular marketing reports and provide actionable insights to leadership.




- Balance brand building with measurable commercial outcomes.

What We Are Looking For

- 5–10 years of experience in Brand Marketing, Lifestyle Marketing, Luxury Marketing, Hospitality Marketing, Wellness Marketing or Premium Consumer Brands.
- Solid understanding of luxury and aspirational consumers.
- Experience managing campaigns from concept to execution.
- Strong exposure to social media, content, experiential marketing and brand partnerships.
- Experience working with creative, digital, PR and production agencies.
- Excellent communication and presentation skills.
- Strong aesthetic sense and understanding of premium brand communication.
- Commercially aware with the ability to connect marketing with business outcomes.
- Comfortable working in a fast-paced, entrepreneurial environment.

Preferred Background

We would particularly value candidates from premium brands and organisations such as:

Luxury Hospitality

- Taj / IHCL
- The Leela
- Marriott / Ritz-Carlton
- Oberoi
- ITC Hotels
- Four Seasons
- Luxury resorts and premium clubs

Luxury & Lifestyle

- Tanishq / Zoya
- Nykaa Luxe
- Fashion, beauty and premium consumer brands
- Condé Nast India and premium media/lifestyle platforms

Wellness, Fitness & F&B;

- Cult.fit
- Premium wellness brands
- Third Wave Coffee
- Toit / Bira
- Premium restaurants, cafés and lifestyle destinations

Ideal Candidate Profile

We are looking for someone who is:

Brand-led: Thinks beyond advertisements and understands how to build a premium brand.

Experience-oriented: Understands that luxury is created through every customer and member touchpoint.

Community-focused: Knows how to create engagement, belonging and advocacy among members.

Creative: Has strong ideas and understands premium visual and content language.

Commercial: Can connect brand initiatives to enquiries, memberships, revenue and retention.

Hands-on: Comfortable developing the strategy as well as driving execution with internal teams and agencies.

Trend-aware: Understands emerging trends across wellness, luxury, hospitality, fitness, food, culture and lifestyle.

Why This Opportunity?

This is an opportunity to work on a premium wellness and lifestyle destination where marketing is central to building the brand, community and member ecosystem.

You will have the opportunity to shape a brand that brings together wellness, fitness, hospitality, social experiences, food, culture and lifestyle under one premium proposition.

If you are passionate about building brands that people aspire to be part of, not simply brands they see, this role is for you.

📌 Brand and Marketing Manager (Bengaluru)
🏢 Elite Butlers
📍 Bengaluru