Performance Marketing Manager

Position: Performance Marketing Manager

Department: Digital Marketing

Experience: 2–5 years

Job Type: Full Time

*.Work Mode:Remote

About the Role

We are looking for a Performance Marketing Manager to plan, execute, monitor, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have strong analytical skills and hands-on experience in driving leads, conversions, and measurable business growth through paid advertising.

Key Responsibilities

Develop and execute performance marketing strategies aligned with business goals.

Plan and manage campaigns across Meta Ads, Google Ads, and other relevant platforms

Manage campaign budgets and ensure productive utilization of ad spend.

Conduct audience, competitor, and market research to identify growth opportunities.

Set up and optimize campaigns, audiences, placements, bidding, and budgets.

Monitor key performance metrics such as CPL, CPA, CPC, CTR, CPM, ROAS, and conversions

Continuously test and optimize ad creatives, copies, audiences, landing pages, and campaign strategies.

Analyze campaign data and identify opportunities to improve performance and ROI.

Work closely with the Creative, Social Media, Content, and Sales teams to improve campaign outcomes.





Track leads and conversions and coordinate with the sales team to monitor lead quality.

Prepare weekly and monthly performance reports with actionable insights.

Identify underperforming campaigns and take timely corrective actions.

Stay updated with the latest digital advertising trends, platform updates, and performance marketing practices.

Requirements

2–5 years of experience in performance marketing or paid media.

Strong hands-on experience with *Meta Ads Manager and Google Ads*

Good understanding of lead generation, conversion campaigns, retargeting, and funnel optimization.

Strong analytical and data interpretation skills.

Experience managing and optimizing advertising budgets.

Ability to make data-driven decisions and improve campaign performance.

Good communication, reporting, and team coordination skills.

Experience with Google Analytics, Google Tag Manager, and conversion tracking will be an advantage.

Key Performance Areas

Lead generation and conversion performance

Cost per lead/acquisition

ROAS and overall campaign ROI

Budget utilization

Lead quality

Campaign optimization and growth

Reporting and data-driven decision-making

Pay: ₹20,000.00 per month

Work Location: Remote

📌 Performance Marketing Manager (India)
🏢 Infinite Thinking Solution
📍 India