# Key Responsibilities

* Develop and execute comprehensive "digital marketing strategies" for the company's real estate projects.

* Plan, launch, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns for lead generation.

* Generate high-quality property leads and continuously improve lead quality and conversion rates.

* Manage and grow the company's Facebook, Instagram, YouTube, LinkedIn, and other social media platforms.

* Develop content strategies for real estate projects, including posts, reels, videos, advertisements, and promotional campaigns.

* Monitor campaign performance and optimize CPL, CTR, conversion rate, lead quality, and ROI.

* Analyse customer behaviour, campaign data, and market trends to identify new opportunities.

* Implement "remarketing and retargeting campaigns" to nurture potential customers.

* Track competitors' digital marketing activities and identify successful marketing trends.

* Prepare regular "digital marketing performance reports" for management.

* Stay updated with the latest developments in Meta Ads, Google Ads, AI tools, SEO, social media algorithms, marketing automation, and digital marketing trends.

# Required Experience & Skills





* 2–5 years of experience in digital marketing, preferably in the real estate/property industry.

* Robust hands-on experience with Meta Ads Manager and Google Ads.

* Proven experience in "lead generation and performance marketing".

* Good understanding of CPL, CPA, CTR, conversion rates, ROAS and marketing funnels.

* Experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel and conversion tracking will be preferred.

* Knowledge of SEO, WhatsApp marketing, CRM, email marketing and marketing automation will be an added advantage.

# Preferred Candidate

We are particularly interested in candidates who can demonstrate:

* Successful experience generating "real estate leads through Meta and Google Ads".

* Experience improving "lead quality rather than simply increasing lead volume".

* Experience converting digital leads into site visits and property sales.

* A strong understanding of the Patna/Bihar real estate market will be an added advantage.

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Paid sick time

Work Location: In person

📌 Digital Marketing Manager- Real Estate (Patna)
🏢 Parsi Buildcon
📍 Patna