Company: Techsters
Location: Hyderabad
Experience: 1–3 Years
Employment Type: Full-Time
Job Summary
We are looking for a Marketing Executive who will be responsible for handling incoming leads, speaking with potential clients, understanding their requirements, conducting regular follow-ups, and scheduling meetings with the concerned team members. The candidate should have excellent communication skills and a proactive approach toward lead conversion.
Key Responsibilities
- Contact and communicate with leads through phone calls, WhatsApp, and email.
- Understand the lead's business requirements, services needed, budget, and expectations.
- Qualify leads and identify genuine business opportunities.
- Follow up with leads regularly and maintain proper communication until conversion.
- Schedule meetings and calls between leads and the management team.
- Coordinate with the internal team to ensure scheduled meetings are conducted on time.
- Maintain and update lead details, follow-up status, meeting schedules, and outcomes.
- Send required company/service information and proposals to prospective clients.
- Follow up after meetings and coordinate the next steps with the concerned team.
- Maintain a proper database of leads and ensure no lead is missed.
- Track daily lead activity and submit regular lead follow-up reports.
- Coordinate with the digital marketing team regarding lead quality and campaign-related requirements.
- Assist in converting qualified leads into clients through consistent follow-ups.
- Maintain professional relationships with prospective and existing clients.
Required Skills
- Excellent verbal and written communication skills.
- Positive convincing and negotiation skills.
- Strong follow-up and lead-management skills.
- Good interpersonal and client-handling skills.
- Ability to understand client requirements and communicate them clearly to the internal team.
- Good organizational and time-management skills.
- Basic knowledge of MS Excel/Google Sheets and CRM tools.
- Ability to handle multiple leads and follow-ups simultaneously.
- Positive attitude and target-oriented approach.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–3 years of experience in Sales, Marketing, Lead Management, Business Development, or Client Coordination preferred.
Key Performance Indicators
- Number of leads contacted.
- Lead response and follow-up rate.
- Qualified leads generated.
- Meetings scheduled.
- Meeting attendance/conversion rate.
- Lead-to-client conversion.
- Timely follow-up and database management.