Job Title: Sales Executive / Associate – Primary Market Research

Department: Sales
Experience: 1+ Years
Industry Preference: Consumer Research / Market Research / Primary Research
Location: Remote
Employment Type: Full time

ABOUT REFRACTONE: We are architects of innovation, fiercely digitalizing research to drive business growth. With a key focus on integrating and empowering Strategy, Sales, and Marketing functions for our clients, we build efficient solutions that gather and decode market intelligence, directly transforming insight into lasting business success.

WEBSITE: - www.refractone.com

About the Role

We are looking for a Sales/Business Development professional with at least 1 year of experience in Primary Market Research, preferably within the consumer research, market research, insights, or related industry.

The ideal candidate will be responsible for identifying potential clients, understanding their research requirements, presenting relevant primary research solutions, and driving the sales process from lead generation to closure.

This is a client-facing sales role and is not focused on research operations or execution. The candidate should have strong communication, relationship-building, negotiation, and consultative selling skills.

Key Responsibilities

- Identify and generate new business opportunities for Primary Market Research services and solutions.
- Prospect potential clients through email, calls, LinkedIn, networking, and other relevant channels.
- Understand client business objectives and research requirements and recommend appropriate research solutions.
- Conduct introductory discussions and presentations with prospective clients.
- Prepare and deliver proposals,



presentations, and commercial discussions in coordination with the internal research team.
- Manage the complete sales cycle from lead generation and qualification through negotiation and closure.
- Build and maintain strong relationships with clients, prospects, and key decision-makers.
- Follow up consistently with prospects and maintain an organized sales pipeline.
- Work closely with research and delivery teams to ensure client requirements are clearly understood and appropriately positioned.
- Achieve assigned sales targets and revenue objectives.
- Maintain accurate records of leads, opportunities, client interactions, and sales activities in the CRM.
- Monitor market trends, competitor offerings, and client requirements to identify new business opportunities.
- Develop and maintain a strong understanding of the company's primary research capabilities and value proposition.

Required Skills & Qualifications

- Minimum 1 year of experience in sales/business development within Primary Market Research, preferably in the consumer research, market research, insights, or related industry.
- Experience in selling research services/solutions to clients is strongly preferred.
- Strong verbal and written communication skills.
- Excellent interpersonal and relationship-management skills.




- Ability to understand client requirements and communicate suitable solutions.
- Strong presentation, negotiation, persuasion, and closing skills.
- Ability to independently manage prospecting and follow-ups.
- Target-oriented with a strong business development mindset.
- Comfortable interacting with clients and senior stakeholders.
- Good working knowledge of MS Office/Google Workspace and CRM tools.

Preferred Experience

Candidates with experience selling any of the following will be preferred:

- Primary Market Research
- Consumer Research
- Market Research
- Customer/Consumer Insights
- Qualitative or Quantitative Research Solutions
- B2B Research Services
- Research Panels / Respondent Solutions
- Data & Insights Services

What We Are Looking For

We are looking for someone who is sales-oriented, confident, commercially aware, and comfortable speaking with clients. The candidate should be able to understand a client's research need, articulate the value of the solution, build trust, and successfully convert opportunities into business.

Important: This role is primarily focused on Sales/Business Development of Primary Market Research services, rather than research execution or project/operations management.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Work from home

Application Question(s):

- Do you have experience selling primary market research services in a B2C environment?
- Present salary-
- Expected Salary-

Work Location: Remote

📌 Sales Executive / Associate – Primary Market Research (India)
🏢 Refract Consulting
📍 India