Dear Candidate,

For one of our Client an MNC company, we are looking for an experienced and data-driven Manager Marketing, Digital Marketing & Business Analytics to lead marketing initiatives while managing marketing, sales, and CRM data analytics and reporting.

The role will combine marketing strategy, digital marketing, data analysis, CRM analytics, sales performance analysis, dashboards, and management reporting. The candidate will be responsible for converting business data into meaningful insights that support marketing effectiveness, sales performance, customer acquisition, and management decision-making.

The ideal candidate should have strong marketing knowledge along with excellent analytical skills and hands-on experience in CRM data, sales data, marketing data, dashboards, MIS, and reporting.

Role & responsibilities

Marketing & Digital Marketing

- Develop and execute marketing strategies aligned with KGK's business objectives.
- Plan and manage digital marketing activities across relevant channels.
- Manage campaigns for lead generation, brand awareness, customer engagement, and business growth.
- Track and analyze digital marketing performance, campaign ROI, lead quality, conversion rates, and customer acquisition costs.
- Coordinate with internal teams and external agencies for marketing campaigns and digital initiatives.
- Develop marketing content, presentations, campaign materials, and communication strategies in coordination with relevant teams.
- Monitor market trends, customer behavior, competitor activities, and industry developments.
- Identify opportunities to improve marketing effectiveness and lead-generation performance.
- Manage and optimize digital marketing budgets based on campaign performance.

Marketing & Sales Data Analysis

- Collect, consolidate, analyze, and interpret marketing, sales, customer, and CRM data.
- Analyze sales pipeline,



lead generation, lead conversion, customer acquisition, revenue, and sales performance.
- Identify trends, patterns, gaps, and opportunities from business data.
- Analyze marketing campaigns and their impact on sales and revenue.
- Provide actionable insights to the Sales and Marketing teams.
- Develop data-driven recommendations for improving lead quality, conversion, customer engagement, and sales productivity.
- Track key business and marketing KPIs and provide regular performance analysis.

CRM Management & Analytics

- Manage and analyze CRM data to ensure data accuracy, completeness, and consistency.
- Develop CRM reports to track leads, opportunities, customers, follow-ups, conversions, and sales pipeline.
- Monitor CRM adoption and data quality across sales teams.
- Identify gaps in CRM data and establish processes for maintaining accurate information.
- Analyze customer and sales data to identify opportunities for retention, cross-selling, and business growth.
- Work with sales teams to improve CRM processes and reporting.

Dashboard & MIS Reporting

- Design and maintain management dashboards and business performance dashboards.
- Develop dashboards covering:
- Sales performance
- Marketing performance
- Lead generation
- Lead conversion
- Sales pipeline
- CRM performance
- Customer acquisition
- Campaign performance
- Revenue and target achievement
- Regional/product-wise performance
- Prepare weekly, monthly, and quarterly MIS reports for management.
- Present key findings,



trends, and actionable insights to senior management.
- Automate recurring reports and reduce manual reporting wherever possible.
- Ensure accuracy and consistency of data across dashboards and reports.

Preferred candidate profile

- Bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, Commerce, Engineering, or a related field.
- MBA in Marketing, Business Analytics, or a related discipline will be an advantage.
- 812 years of relevant experience across marketing, digital marketing, business analytics, sales analytics, CRM analytics, or a combination of these functions.
- Strong hands-on experience in marketing and sales data analysis.
- Experience working with CRM systems and CRM data.
- Strong experience in developing dashboards, MIS reports, and management reporting.
- Advanced knowledge of MS Excel.
- Experience with Power BI, Tableau, Looker Studio, or similar BI/dashboarding tools.
- Good understanding of digital marketing platforms and campaign analytics.
- Strong analytical and problem-solving abilities.
- Excellent presentation and communication skills.
- Ability to explain complex data and insights in a simple, business-oriented manner.

Preferred Experience

Candidates with experience in B2B, industrial, manufacturing, technology, machinery, engineering, or automotive-related businesses will be preferred.

Experience working closely with Sales, Marketing, CRM, Business Development, and Senior Management will be an advantage.

Perks and advantages

Key Skills

Skills highlighted with ‘‘ are preferred keyskills
Marketing
Data Analytics
Data Analysis
Marketing Analytics
Sales Analytics
Campaign Analytics
Crm Analytics
Data ReportingDashboards

Pay: From ₹700,000.00 per year

Work Location: In person

📌 Marketing and Data Analytics Manager (Chennai)
🏢 Thazar Services
📍 Chennai