LEAD ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

- A Lead Account Manager is responsible to overview, consult & build strong relationships with the Client,
while planning & tracking projects to the highest standard possible. As a representative of WATConsult, the
personnel will aid in leading, developing, executing and measuring strategies across digital media platforms
to meet the objective & requirement for the associated brands thereby contributing to overall brand
management and achieving excellence in its expectation.

KEY RESPONSIBILITIES

- – Lead multiple project/brand(s) simultaneously and ensure solid integration across the organization
- – Act as a consultant for clients for all digital management matters
- – Spearhead and guide team members who are responsible for engagement, moderation and social
customer support across the social / digital web
- – Manage, lead the creative process for digital campaigns and work closely with the Creative Team to
ensure that strong marketing standard methodologies are being met.
- – Deliver highest level of quality within designated timelines by collaborating closely with Internal teams
such as production, media, creative, others and External partners such as consultants, influencers,
vendors etc. to suggest improvisation as necessary in SEO / Tech / Video / Media / ORM, other efforts
- – Become a strategic point of contact for clients and establish strong relationship with different
stakeholders-internal as well as external
- – Pursue, assess and deliver regular feedback, analysis and reporting on effectiveness of social and digital
campaigns, build new strategies as appropriate and share projection plans (bi-annual & annual) with
key business/ brand partners for brands enhanced growth
- – Focus on fundamentals of brand’s business and similarly identify new avenues to leverage brand’s
business growth




- – Determine the optimal staffing assignments in order to efficiently lead new business initiatives
- – Foster a productive and empowering working environment with adhering control on minimum attrition
rate thereby building a team which meets business and company goals
- – Efficiently lead the subordinate team in finding creative solutions to both client and internal challenges,
strengthen knowledge-sharing across all disciplines, provide with necessary trainings & tools to fortify
their core expertise and aid in continued career growth
- – Effectively meet quarterly/bi-annual/annual targets with respect to the allocated business
- – Improve and build advertising revenue through digital advertising and other monetization efforts
- –Liaison and collaborate with external stakeholders for campaigns & projects to oversee and lead
respective commercials and negotiations as required
- – Ensuring adherence to accounting diligence through supervising/overseeing estimates, PO, invoicing
and final payment release for owned accounts
- – Effectively overcome and resolve complex internal bottlenecks, external client/customer escalations and
campaign issues
- – Proactively suggest and implement revolutionary changes within online media networks basis the
insight produced from ongoing industry research
- – Own and publish PR activities & case studies on quarterly/bi-annual basis
- – Tactically lead and oversee on-ground events & workshops as deemed necessary

QUALIFICATIONS REQUISITE

- – Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing
Communication / Advertising or equivalent




- – Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
- – 5- 8 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

- – Comprehensive knowledge of Social Media Channels, Digital Media, Online Marketing and Publishing
Platforms and is abreast with latest industry trends, model, communication concepts, practices, tools,
etc.
- – Proven ability to develop and execute large-scale digital media campaigns with measurable success
- – Dynamic written communication, presentation and oration skills; robust hold on language
- – Functional expert exhibiting balanced analytical and strategic thinking ability
- – A business and brand thinker, understanding the relationship between media and business outcomes
- – Strong understanding of the changing role of digital media in brand development and ability to use
insights for business benefits
- – Highly organised to be able to handle multiple deadline driven projects and workflows
- – Able to lead, mentor and scale a team of highly skilled individuals

BEHAVIOURAL SKILLS REQUISITE

- – Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with
others
- – An enthusiast and fanatic of new-age digital advertising
- – Expresses clearly, an active listener and effectively communicates constructive feedback and
instruction
- – Must be able to perform and be collaborative under pressure situations and tight deadlines
- – Must be adept to working in a dynamic team structure
- – Willingness to undertake a variety of work not limited to the role/job specifications with an
ongoing commitment to achieving high-quality results
- – Exhibits sound judgment in making quick and important decisions
- – Able to effectively communicate up and down through the management chain

📌 Lead Account Manager (Mumbai)
🏢 WAT consultants
📍 Mumbai