About the Role

We are looking for an experienced Freelance Digital Marketing & B2B Lead Generation Specialist to help us generate qualified business leads for our growing portfolio of Healthcare SaaS and Healthcare Software solutions.

The ideal candidate should have proven experience handling digital marketing and lead generation for Healthcare, Healthcare IT, SaaS, Hospital Software, Pharmacy Software, EMR, HIS, Clinic Management Software, or similar B2B technology products.

This is not a general social media marketing role. We are specifically looking for someone who understands B2B healthcare technology sales and can generate qualified leads that can be converted into business opportunities.

Our Products

We offer a range of Healthcare IT and SaaS solutions, including:

- Hospital Management System (HIS)
- Electronic Medical Records (EMR)
- Clinic Management Software
- Pharmacy Management Software
- Cloud Pharmacy POS
- Hospital Pharmacy & Inventory Management
- Healthcare SaaS Solutions
- Healthcare Analytics & Digital Health Solutions
- Clinical Decision Support Solutions

Key Responsibilities

- Develop and execute B2B digital marketing strategies for Healthcare SaaS products.
- Generate high-quality, qualified leads from hospitals, clinics, pharmacies, healthcare groups, doctors, healthcare organizations and other relevant businesses.
- Plan and manage campaigns through Google Ads, LinkedIn, Meta/Facebook and other relevant platforms.
- Identify the right target audience and create effective lead-generation campaigns.
- Conduct keyword research and optimize campaigns for Healthcare IT / Healthcare SaaS searches.




- Develop landing-page and campaign strategies to improve lead conversion.
- Generate leads through LinkedIn prospecting, Google Search, paid campaigns, content marketing and other digital channels.
- Track campaign performance, CPL, lead quality and conversion.
- Continuously optimize campaigns based on actual business results.
- Work closely with our sales team to ensure leads are relevant and actionable.
- Suggest new digital channels and strategies for acquiring customers in India and international markets.

Required Experience

Mandatory:

- Proven experience in B2B Lead Generation / Performance Marketing.
- Previous experience working with Healthcare SaaS, Healthcare IT, Hospital Software, EMR, HIS, Pharmacy Software, Medical Software or related healthcare technology companies.
- Strong understanding of Google Ads / Search Ads and LinkedIn Lead Generation.
- Experience generating leads for B2B SaaS products or technology solutions.
- Ability to understand complex software products and identify the right customer segments.
- Strong analytical and campaign-optimization skills.
- Good English communication skills.

Preferred Experience

Candidates with experience generating leads for any of the following will be preferred:





Healthcare SaaS | Hospital Management Software | HIS | EMR | EHR | Clinic Management Software | Pharmacy Software | Hospital Pharmacy Software | Medical Software | Healthcare IT | Digital Health | B2B SaaS | Healthcare Technology

Experience generating leads from India, UAE, USA, UK, Africa, Southeast Asia or other international healthcare markets will be an added advantage.

Who We Are Looking For

We are looking for someone who can say:

"Give me the product, target market and campaign budget, and I can build a digital lead-generation strategy and deliver qualified leads."

If you have previously helped a Healthcare SaaS / Healthcare IT company acquire hospitals, pharmacies, clinics, doctors or healthcare organizations through digital marketing, we would be very interested in speaking with you.

Engagement

Freelance / Part time / Project-Based

Compensation can be discussed based on experience, expertise, campaign scope and expected deliverables.

Performance-based engagement can also be considered for the right candidate.

How to Apply

Please apply with:

- Your updated CV / profile
- Details of your previous Healthcare SaaS / Healthcare IT clients
- Examples of successful lead-generation campaigns you have handled
- Platforms you have worked with – Google Ads, LinkedIn, Meta, etc.
- Approximate leads generated / CPL / campaign results, wherever possible
- Your expected freelance / monthly / project fee
- Your availability and location

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: Hybrid remote in Chennai, Tamil Nadu

📌 Digital Marketing &B Lead Generation Specialist – Healthcare SaaS (Chennai)
🏢 Vanuston Intelligence
📍 Chennai