Google Ads / Paid Search Specialist

Experience: 1–3 years hands-on Google Ads across Search, Performance Max and Shopping. Reports to: Founder. Type: Full time, on-site.

Role in one line: Owns Google Ads performance/Linkedin ads performance for lead-gen and e-commerce clients, from keyword strategy to conversion quality.

Key responsibilities

● Keyword research, match-type strategy, negative keyword lists and search-term mining

● Build and manage Search, Performance Max, Shopping (Merchant Center feeds), Demand Gen and YouTube campaigns

● Choose bidding strategies (tCPA, tROAS, Max Conversions) and manage budgets to targets

● Write and test RSAs, extensions and assets; brief designers for PMax and Demand Gen creatives

● Set up and verify Google Ads conversions, Enhanced Conversions and offline conversion imports for lead quality

● Fix Merchant Center disapprovals and feed issues

● Track lead quality with the client (qualified vs junk), not just CPL





● Contribute numbers and insights to client reports

Must-have skills

● Has personally managed ₹1L+/month in Google spend; can explain wins and failures with numbers

● Strong with Google Ads Editor, GA4 and Merchant Center

● Understands Quality Score, auction insights and conversion attribution

● Google Ads certifications (Search, Shopping, PMax)

Good to have: Looker Studio reporting, Amazon/Flipkart ads.

KPIs: CPL and qualified-lead rate, ROAS for Shopping/PMax, search impression share on core terms, wasted spend cut via negatives, Merchant Center health.

Screening task: Give a lead-gen brief (e.g. a sports academy in Coimbatore); campaign structure, 20 keywords with match types, 10 negatives and 2 RSAs, Headline and descriptions.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Google Ads / Paid Search Specialist (Coimbatore)
🏢 Revgo Media and Digital
📍 Coimbatore