ASO Specialist – Android / Google Play Store

Experience: 1+ Year

Job Type: Full-Time

Location: Coimbatore

Department: Digital Marketing / App Growth

Job Summary

We are looking for an experienced App Store Optimization (ASO) Specialist with 1+ year of hands-on experience in Android app optimization and Google Play Store growth.

The candidate will be responsible for improving app visibility, keyword rankings, organic installs, and conversion rates on the Google Play Store through effective ASO strategies, keyword research, competitor analysis, metadata optimization, and performance tracking.

Key Responsibilities

- Develop and execute ASO strategies specifically for Android apps on Google Play Store.

Conduct detailed keyword research and keyword analysis to identify high-potential keywords.

Optimize app title, short description, long description, and other Play Store metadata.

Monitor keyword rankings and identify opportunities to improve organic visibility.

Conduct competitor research and market analysis.

Analyze app store performance, impressions, conversion rates, and organic installs.

Plan and execute Google Play Store A/B tests to improve conversion rates.

Work with content and design teams to optimize app icons, screenshots, feature graphics, and promotional creatives.

Track ASO performance and prepare regular reports with actionable insights.

Identify opportunities to increase organic app installs and user acquisition.

Monitor Google Play Store algorithm updates, policy changes, and ASO trends.

Continuously test and implement new ASO strategies based on performance data.

Collaborate with marketing, product, content, and design teams to support overall app growth.

Required Skills & Qualifications

- 1+ year of hands-on experience in ASO for Android apps.
- Strong practical knowledge of Google Play Store optimization.
- Good understanding of keyword research, keyword optimization, and keyword ranking.




- Experience in optimizing Google Play Store listings.
- Strong understanding of ASO best practices and Google Play ranking factors.
- Experience with competitor analysis and market research.
- Knowledge of A/B testing and conversion rate optimization.
- Experience with ASO tools such as AppTweak, Sensor Tower, AppFollow, MobileAction, Data.ai, or similar tools.
- Experience using Google Play Console.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
- Ability to analyze ASO data and implement data-driven strategies.

Preferred Skills

- Experience managing ASO for multiple Android applications.
- Experience with localization and international ASO.
- Knowledge of Google Play Store experiments.
- Understanding of mobile app marketing and user acquisition.
- Experience working with apps across different categories and markets.
- Basic understanding of app monetization and mobile growth.

Key Performance Indicators (KPIs)

- Improvement in target keyword rankings.
- Increase in Google Play Store visibility and impressions.
- Growth in organic installs.
- Improvement in store listing conversion rate.
- Improvement in organic acquisition.
- Performance of A/B tests and ASO experiments.
- Overall growth in Google Play Store presence.

What We Offer

- Competitive salary based on experience and skills.
- Opportunity to work on real-world Android applications.
- Exposure to advanced ASO and mobile growth strategies.
- Learning and growth opportunities opportunities.
- Collaborative and growth-oriented work environment.

How to Apply

If you have hands-on experience in Android ASO and Google Play Store optimization and are passionate about growing mobile apps organically, we'd love to hear from you.

Please share your updated resume along with details of the Android apps you have worked on, ASO strategies implemented, and measurable results achieved.

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 ASO Specialist (Ganapathy)
🏢 CTSV Solutions
📍 Ganapathy