Job Description: Digital Marketing Specialist

Job Title: Digital Marketing Specialist & Web Developer
Department: Digital Marketing / Technology / Creative
Employment Type: Full-Time
Experience: 2–5+ years preferred
Location: Bangalore Candidates only
Company: [Startup Company Name]

About the Role

We are looking for a creative, tech-savvy, and highly versatile Digital Marketing Specialist to join our growing startup team.

This is a multi-functional role combining website development, digital marketing, social media management, content creation, video production/editing, branding, graphic design, SEO, and online growth.

The ideal candidate should be able to build a website, create engaging content, manage social media, produce videos, develop marketing campaigns, strengthen our brand identity, and continuously improve our digital presence.

Key Responsibilities Website Development & Management

- Design, develop, maintain, and optimize the company's website.
- Create responsive, modern, mobile-friendly, and user-friendly web pages.
- Manage website content, landing pages, blogs, images, videos, forms, and other digital assets.
- Improve website speed, SEO, security, usability, and overall performance.
- Implement analytics and track website traffic and conversions.
- Troubleshoot technical issues and coordinate with external developers when required.

Digital Marketing & Growth

- Develop and execute digital marketing strategies to increase brand awareness, traffic, leads, and conversions.
- Plan and manage SEO, SEM, social media, email marketing, content marketing, and online campaigns.
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and prepare regular reports.
- Identify new digital marketing opportunities and emerging platforms.

Social Media Management

Manage the company's presence across:

- Facebook
- Instagram
- LinkedIn
- X (Twitter)
- TikTok
- YouTube
- Pinterest
- Google Business Profile
- Threads
- Other relevant emerging social platforms

Responsibilities include:

- Creating social media strategies and content calendars.
- Writing captions, headlines, descriptions, and hashtags.
- Creating and publishing posts, Reels, Shorts, Stories, and other content.
- Responding to comments and messages professionally.
- Growing followers and meaningful engagement organically.
- Managing paid social media campaigns when required.
- Monitoring trends and adapting content accordingly.

Video Creation & Editing

- Conceptualize, shoot/create, edit, and publish short- and long-form videos.
- Create Reels, YouTube Shorts, TikToks, promotional videos, advertisements, product videos, tutorials,



and brand videos.
- Add subtitles, transitions, music, sound effects, animations, graphics, and branding.
- Create attention-grabbing opening hooks and thumbnails.
- Repurpose one piece of content across multiple platforms.
- Use AI-powered video, image, voice, and content creation tools where appropriate.

Graphic Design & Branding

- Develop professional social media graphics, banners, advertisements, presentations, thumbnails, brochures, and marketing materials.
- Maintain consistent brand colors, typography, imagery, messaging, and visual identity.
- Support the development of the company's logo, brand guidelines, campaigns, and overall visual identity.
- Create creative concepts that make the startup stand out in a competitive market.

Content Management

- Research, write, edit, and publish website and social media content.
- Create blogs, articles, newsletters, promotional copy, video scripts, captions, and marketing materials.
- Maintain an organized content calendar.
- Ensure all content is accurate, engaging, brand-aligned, and optimized for search and social platforms.

SEO

- Perform on-page and off-page SEO activities.
- Optimize website pages, blogs, titles, meta descriptions, headings, images, and internal linking.
- Conduct keyword research.
- Monitor search rankings, organic traffic, and website performance.
- Identify opportunities to improve organic visibility.

Analytics & Reporting

- Monitor website and social media analytics.
- Track KPIs such as traffic, reach, engagement, followers, leads, conversions, and campaign ROI.
- Use platforms such as Google Analytics, Search Console, Meta Business Suite, YouTube Analytics, LinkedIn Analytics, and other relevant tools.
- Provide actionable recommendations based on performance data.

Required Skills

Technical

- HTML, CSS, JavaScript and/or modern web development platforms.
- WordPress or other CMS platforms.
- Website hosting, domains, basic DNS, and website maintenance.
- SEO fundamentals.
- Google Analytics and Search Console.

Digital Marketing

- Social media marketing.
- SEO/SEM.
- Content marketing.
- Email marketing.
- Paid advertising.
- Lead-generation campaigns.
- Marketing analytics.

Creative

- Graphic design.
- Video editing.




- Photography/video production.
- Copywriting and storytelling.
- Branding and visual communication.
- Thumbnail and social-media creative development.

Preferred Tools
Experience with tools such as:

- WordPress
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Premiere Pro / After Effects
- CapCut
- Meta Business Suite
- Google Analytics
- Google Search Console
- Google Ads
- LinkedIn Campaign Manager
- YouTube Studio
- AI-powered content creation tools

Ideal Candidate

We are looking for someone who is:

- Highly creative and innovative.
- Comfortable working independently in a startup environment.
- Both technical and creative.
- Passionate about websites, social media, content, and branding.
- A robust communicator and storyteller.
- Up to date with social media trends and digital marketing practices.
- Able to manage multiple projects and deadlines.
- Data-driven but also highly creative.
- Willing to experiment, test, learn, and improve.
- Proactive rather than waiting for instructions.

What Success Looks Like

Within the role, the successful candidate will help the company:

Build → Brand → Create → Publish → Promote → Analyze → Grow

The goal is to establish a strong, professional, recognizable, and continuously growing digital presence across the company's website, search engines, social media platforms, video channels, and other digital marketing channels.

Key Performance Areas

- Website quality and performance
- Organic search growth
- Social media growth and engagement
- Quality and consistency of content
- Video views and audience retention
- Lead generation
- Campaign performance
- Brand awareness
- Digital traffic and conversions
- Overall online brand presence

Why Join Us?

This is an excellent opportunity for someone who wants to take ownership of a startup's complete digital presence rather than working on only one small area.

You will have the opportunity to work across technology, marketing, content, video, branding, design, social media, SEO, and business growth and directly see the impact of your work.

How to Apply

Interested candidates can submit:

- Updated Resume/CV
- Portfolio/Website
- Examples of websites developed
- Social media accounts or campaigns managed
- Video/graphic design portfolio
- Previous digital marketing results or case studies
- Brief description of why you are a good fit for this role

Subject: Application – Web Developer & Digital Marketing Specialist

Pay: ₹8,000.00 - ₹20,000.00 per month

Perks:

- Flexible schedule

Work Location: Hybrid remote in Koramangala, Bengaluru, Karnataka

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