Job Title: CRM Manager – Real Estate

Experience: 4+ Years
Industry: Real Estate
Location: Bangalore

Key Responsibilities

- Manage the complete customer lifecycle from lead generation and site visit to booking, agreement, possession, and post-sales support.
- Manage and maintain the company's CRM system, ensuring accurate and updated customer and lead data.
- Monitor lead allocation, follow-ups, site visits, bookings, cancellations, and customer interactions.
- Coordinate closely with Sales, Pre-Sales, Marketing, Legal, Finance, and Projects teams.
- Track and improve lead conversion, follow-up efficiency, and customer experience.
- Prepare and maintain daily, weekly, and monthly CRM MIS reports and dashboards.
- Monitor sales team CRM usage, data accuracy, follow-up activities, and lead ageing.
- Identify gaps in the customer journey and implement processes to improve customer satisfaction and conversions.
- Handle customer queries and coordinate with relevant internal teams for timely resolution.
- Maintain proper documentation related to bookings, agreements, payments, and customer communications.
- Track payment schedules, pending documentation, registration, possession, and other post-sales activities.
- Develop CRM processes, SOPs, escalation mechanisms, and reporting systems.
- Analyse CRM data to identify trends, bottlenecks, and opportunities for improving sales performance.




- Ensure timely communication with customers regarding project updates, payment reminders, documentation, and other important milestones.

Required Qualifications & Skills

- Bachelor's degree in Business Administration, Marketing, Management, or a related field.
- 4+ years of experience in CRM/Customer Relationship Management, preferably in real estate.
- Strong knowledge of real estate sales and post-sales processes.
- Hands-on experience with CRM software and lead management systems.
- Strong knowledge of Excel/MIS reporting and data analysis.
- Excellent communication, coordination, and customer-handling skills.
- Solid problem-solving and follow-up abilities.
- Ability to manage multiple customers, priorities, and internal stakeholders.
- Experience in managing CRM teams will be an added advantage.

Key Performance Indicators (KPIs)

- Lead-to-site-visit and site-visit-to-booking conversion
- CRM data accuracy and usage
- Follow-up compliance
- Customer response and resolution time
- Booking and cancellation tracking
- Payment/documentation follow-up
- Customer satisfaction and retention
- Timely and accurate CRM/MIS reporting

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 CRM Manager - Real Estate (Sarjapura)
🏢 ATCO La Vivant
📍 Sarjapura