About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

To lead the strategy, design, and delivery of marketing automation campaigns and customer journeys that drive market share, lead conversion, customer engagement, and retention for IELTS and Student Placement across Australia and Recent Zealand. The role focuses on leveraging Marketo and other marketing technologies to deliver personalized, data-driven, cross-channel communications and continuously improve campaign performance and customer experience.





Key accountabilities

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Marketing Automation Strategy: Develop and manage the marketing automation roadmap aligned with business and marketing priorities, establishing scalable frameworks and best practices.

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Customer Journey Design: Map and optimize end-to-end customer journeys using customer segmentation, behavioral triggers, lifecycle stages, and automated workflows.

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Campaign Planning and Execution: Lead the end-to-end setup, testing, execution, and optimization of campaigns across email, SMS, WhatsApp, push notifications, and in-app messaging.

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Personalization and Optimization: Implement personalized content, A/B testing, and campaign optimization strategies to improve engagement, conversion, and customer experience.

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Marketing Platforms and Integration: Manage Marketo and connected marketing technologies, ensuring effective integration with CRM systems, lead forms, and other customer

📌 Marketing Automation Manager (Chennai)
🏢 IDP Education
📍 Chennai