09 Oct
|
Careermakers
|
Gurugram
09 Oct
Careermakers
Gurugram
Social Media Executive (US & UK Travel Markets)
Company: Travels
Location: Udyog Vihar, Gurugram, Haryana (Work from Office)
Job Type: Full-time, Permanent
Salary: ₹ upto50k per month
Schedule: Monday to Friday, 1:00 PM to 10:00 PM
Experience: 1 to 4 years
We are hiring a creative, execution-focused Social Media Executive to build and manage social profiles for our travel websites and brands. You will create engaging travel content and handle publishing, reporting, and audience growth across major social platforms for US and UK audiences. This is a hands-on role where you will create and execute the work yourself.
Responsibilities
- Set up and optimize social media profiles for current travel brands, including bios, branding, links, and contact details
- Build social media calendars for US and UK travel audiences around flights, destinations, travel tips, deals, airlines, airports, and seasonal opportunities
- Create static posts, flyers, carousels, reels, short videos, stories, and promotional creatives
- Design and edit visuals and short-form videos using Canva and similar tools
- Use AI tools (ChatGPT and other free or paid tools) to generate and repurpose ideas, visuals, scripts, captions, hooks, and reels
- Edit reels and promotional clips using Adobe Premiere Pro or comparable software
- Schedule, publish, and monitor content using Hootsuite, Meta Business Suite, or similar platforms
- Write engaging captions, hooks, headlines, CTAs, and hashtags suited to each platform
- Publish consistently across Facebook, Instagram, and other relevant channels
- Repurpose website content,
travel deals, and campaign material into platform-specific formats
- Monitor comments, messages, engagement, and audience sentiment, and coordinate responses
- Track reach, impressions, engagement, follower growth, and clicks
- Prepare regular performance reports with insights and recommendations
- Coordinate with design, content, SEO, and marketing teams on campaign launches
- Spot relevant travel trends and content formats while keeping brand accuracy
- Assist with paid social campaigns on Facebook and Instagram, including basic setup, targeting, creative testing, and reporting, when required
- Maintain brand consistency across all profiles and campaigns
Requirements
- Hands-on experience managing Facebook, Instagram, and other major social platforms
- Hands-on experience with Canva for posts, flyers, carousels, stories, and banners
- Experience with Hootsuite, Meta Business Suite, or similar scheduling tools
- Experience creating reels and short videos using Adobe Premiere Pro or comparable software
- Practical experience with ChatGPT and other AI tools for ideation, captions, scripts, visuals, image enhancement, and repurposing
- Working knowledge of Canva, Adobe Premiere Pro, Photoshop,
or similar creative tools
- Strong understanding of content planning, publishing, engagement, and social analytics
- Creative sense for travel visuals, reels, carousels, and promotional content
- Good English copywriting and caption-writing skills
- Ability to research US and UK travel trends, destinations, airlines, airports, and offers
- Understanding of Meta Ads Manager (advantage)
- Ability to meet daily and weekly publishing deadlines
Preferred Experience
- 1 to 4 years in social media or content marketing, with a strong portfolio of posts, reels, carousels, and campaign creatives
- Experience in travel, tourism, airline, OTA, e-commerce, or lead generation is preferred
- Candidates who use AI-assisted creative workflows will have an advantage
Ideal Candidate
A proactive, detail-oriented professional who works independently, meets deadlines, collaborates with marketing and technology teams, and adapts quickly to the fast-moving needs of a travel website serving US and UK audiences.
How You Will Be Measured
- Consistent, timely publishing against the content calendar
- Quality and engagement of social creatives
- Growth in relevant audience, reach, and engagement
- Accuracy of profile setup and brand presentation
- Quality and timeliness of reports
- Execution quality of paid social campaigns, where assigned
How to Apply
Interested candidates can apply on Indeed or contact HR Harmeet at +91-XXXXXXXXXX.
Pay: ₹50,000.00 per month
Work Location: In person
📌 Social Media Specialist (UK & US Travel Markets) (Gurugram)
🏢 Careermakers
📍 Gurugram