Description

Associate – Strategic AlliancesAbout Genpact ExperienceGenpact Experience is a global experience leader helping organizations transform customer and employee experiences through strategy, design, technology, data, and digital innovation. We partner with leading technology platforms to deliver cutting-edge digital experiences and measurable business outcomes. As part of our growth strategy, we are seeking an Associate – Strategic Alliances to support and grow strategic technology partnerships, with a primary focus on Adobe, Optimizely, and Sitecore, along with Microsoft and other ecosystem partners. This role is ideal for an early-career professional interested in technology alliances, partner management, business development, go-to-market, and digital experience technologies.Role OverviewThe Associate – Strategic Alliances will work closely with Alliance Leaders, Practice, Sales, Marketing, Account, and Partner teams to manage alliance operations, pipeline, partner programs, certifications, co-sell initiatives, and joint go-to-market activities. The role will have a strong focus on the Adobe Experience Cloud, Optimizely, and Sitecore ecosystems, including digital experience, CMS, commerce, personalization, analytics, and Mar Tech.Key ResponsibilitiesAlliance & Partner Management
- Support day-to-day alliance activities across Adobe, Optimizely, Sitecore, Microsoft and other strategic partners.
- Coordinate with partner managers and internal stakeholders on joint initiatives and action items.
- Support QBRs, business reviews, account planning, and strategic alliance planning.
- Maintain alliance dashboards, scorecards, trackers, and executive reporting.
Pipeline & Business Development
- Track partner-sourced and partner-influenced pipeline across Adobe, Optimizely, Sitecore, Microsoft and other ecosystems.
- Support co-sell activities, opportunity registrations, joint pursuits, and partner-led opportunities.
- Work with Sales, Account,



and Practice teams to identify new revenue and whitespace opportunities.
- Monitor pipeline performance and highlight risks, gaps, and growth opportunities.
Partner Programs & Certifications
- Support partner programs, specializations, competencies, certifications, incentives, MDF, and marketplace initiatives.
- Coordinate partner submissions, renewals, assessments, and certification tracking.
- Maintain accurate documentation and ensure program requirements are completed on time.
Go-to-Market & Marketing
- Support joint GTM campaigns, webinars, events, workshops, and partner-sponsored initiatives.
- Coordinate with Marketing and Practice teams on presentations, solution briefs, case studies, success stories, and sales collateral.
- Support partner communications and internal sales enablement.
Reporting & Analytics
- Produce regular reports covering pipeline, revenue influence, certifications, co-sell activity, partner engagement, and GTM initiatives.
- Analyze trends and provide insights to Alliance and Practice leadership.
- Maintain accurate CRM, alliance trackers, and reporting systems.
Practice & Ecosystem Enablement
- Develop a working knowledge of:
- Adobe Experience Cloud
- Optimizely
- Sitecore
- Microsoft
- Digital Experience Platforms (DXP)
- CMS, Commerce & Personalization
- Analytics & Mar Tech
- Support internal enablement, partner training, and certification initiatives.
- Stay informed on partner products, programs, capabilities, and ecosystem developments.
QualificationsRequired
- Bachelor's degree in Business, Marketing, Technology, Engineering, or a related field.
- 2–5 years of experience in Alliance/Partner Management,



Business Development, Sales Operations, Partner Marketing, Technology Consulting, Account Management, or Program Coordination.
- Strong stakeholder management, communication, and organizational skills.
- Strong Excel, Power Point, reporting, and analytical skills.
- Ability to manage multiple priorities and work across diverse internal and external stakeholders.
Preferred
- Experience in a digital agency, systems integrator, consulting, or technology services organization.
- Exposure to Adobe, Optimizely, and/or Sitecore ecosystems.
- Understanding of DXP, CMS, commerce, personalization, analytics, or Mar Tech.
- Familiarity with partner programs, certifications, marketplaces, MDF, and co-sell motions.
- Experience with CRM/pipeline management and alliance tracking tools.
- Adobe, Optimizely, or Sitecore certifications are a plus.
What Success Looks Like
- Strong operational support and engagement across Adobe, Optimizely, and Sitecore alliances.
- Improved visibility and growth of partner-sourced and partner-influenced pipeline.
- Successful execution of co-sell, partner programs, certifications, and GTM initiatives.
- Effective coordination across Alliance, Sales, Practice, Marketing, Account, and Partner teams.
- Accurate and timely alliance reporting.
- Identification of new alliance-driven growth opportunities and stronger market presence.
Why Join Genpact Experience?
- Work with leading technology ecosystems, with a strong focus on Adobe, Optimizely, and Sitecore.
- Gain exposure to senior Alliance, Sales, Marketing, and Practice leaders.
- Build expertise in digital experience, Mar Tech, commerce, personalization, and customer experience.
- Develop a career in strategic alliances, partnerships, business development, and GTM strategy.
- Gain global exposure to digital transformation and customer experience initiatives.
- Access learning, enablement, and certification opportunities.

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