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Experience: 7+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full time

We are looking for an experienced and strategic Lead – Offline Marketing to plan, lead, and scale localised offline marketing initiatives across multiple regions. The ideal candidate will have strong experience in pharma, healthcare, or doctor-centric events, along with the ability to develop structured marketing programmes that strengthen brand visibility, build strategic partnerships, and generate measurable business outcomes.
This role focuses on centralised strategy, funnel-based campaign planning, team leadership, and governance rather than day-to-day event logistics. You will work closely with branch leaders and local marketing coordinators to develop proactive marketing calendars, establish repeatable engagement models, and ensure consistent brand experiences across locations.

Key Responsibilities




• Develop and manage annual and quarterly offline marketing strategies and calendars aligned with business goals and sales funnel targets.
• Identify regional marketing opportunities proactively and develop structured playbooks for top-, mid-, and bottom-of-funnel initiatives.
• Plan local brand awareness campaigns, sponsorships, association partnerships, and healthcare ecosystem engagement programmes.
• Design educational seminars, knowledge-sharing sessions, curated group engagements, and relationship-building events.
• Develop high-intent engagement formats, including invitation-only roundtables and curated meetings with doctors, high-net-worth individuals, and other priority audiences.
• Lead, mentor, and support branch-level marketing coordinators responsible for on-ground execution.
• Provide event briefs, target audience guidelines, messaging frameworks, and performance metrics to regional teams.
• Build strategic relationships with hospitals, medical associations, healthcare prof

📌 Lead Offline Marketing (Mumbai)
🏢 Weekday AI
📍 Mumbai