DEPUTY ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

- A Deputy Account Manager is responsible to consult the client and ensure effective implementation of planned campaigns for the
assigned brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of
innovative communication solutions, conceptualization and detailed analysis of strategies & campaigns thereby contributing to
overall brand management and achieving excellence with the team.

KEY RESPONSIBILITIES

- – Act as client’s constructive point of contact for digital management matters
- – Suggest, design and effectively implement set digital strategies, projects to increase ROI for assigned brands basis their specific
requirements
- – Act as a gatekeeper for content posted to all channels; review and edit posts to ensure accuracy and adherence to brand voice and
standards; curate, manage all published content
- – Proactively collaborate with respective internal teams to conceptualise and execute the project & campaign requirements on
routine basis thereby nourishing internal teams’ partnership
- – Set and monitor KPI’s measuring the impact of digital media strategies, and analyze, review, and report on effectiveness of
campaigns
- – Proactively guide teams’ response and reaction to the changes within online media networks viz. changes in functionality,
methods of engagement, addition of new features and more
- – Monitor and oversee social media buzz reporting and communication; manage social listening vendor(s), and solutions for
premium social media reporting




- – Effectively utilizing media & respective online tools thus aiding the brand strategy
- – Planning & presenting Monthly, Quarterly & Bi-Annual Campaign plans for the brand
- – Ensure that campaign deliverables meet requirements and exceeds expectations
- – Maintain frequent contact with clients thereby fostering a strong, long-term relationship
- – Address respective client queries timely and effectively
- – Identify new opportunities, manage existing clients and help in business growth
- – Attend & oversee coverage during on-ground events & workshops as deemed necessary
- – Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
- – Effectively overcome and manage critical challenges with passion and precision
- – Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies &
techniques in routine
- – Be actively involved in SEO/Tech/Media/ORM/Research/Ecommencify efforts with the support team(s)
- – Effectively manage, guide & train the immediate team of Digital Media Executive(s) & Sr. Digital Media Executive(s)

QUALIFICATIONS REQUISITE

- – Post Graduate,



Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or
equivalent
- – Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
- – 3-4 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

- – Advanced knowledge of Social Media Channels, Digital Media and Online Marketing and abreast with latest industry trends, model,
communication concepts, practices, tools, etc.
- – Dynamic written communication, presentation and oration skills; strong hold on language
- – Innate balanced analytical and strategic thinking ability
- – A brand thinker, understanding the relationship between media and business outcomes
- – Strong understanding of the changing role of digital media in brand development
- – Highly organized to be able to handle multiple deadline driven projects and workflows
- – Able to mentor/train, manage and guide a team of highly skilled individuals

BEHAVIOURAL SKILLS REQUISITE

- – Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
- – An enthusiast and fanatic of new-age digital advertising
- – Expresses clearly and an active listener to constructive feedback and instructions
- – Must be able to perform and be team-oriented under pressure situations and tight deadlines
- – Must be adept to working in a dynamic team structure
- – Willingness to undertake a variety of work not limited to the role/job specifications with an ongoing commitment to achieving highquality results

📌 Deputy Account Manager (Mumbai)
🏢 WAT consultants
📍 Mumbai