marketing and digital support (Mumbai)

marketing and digital support (Mumbai)

09 Oct
|
Ans Placements
|
Mumbai

09 Oct

Ans Placements

Mumbai

Job purpose

To drive company digitaltransformation initiatives throughmodernization of digitalplatforms, enhancing user experience across website and mobile applications, implementing cutting-edge digitalsolutions, and improving customer engagement through technology-led transformations.

Digital Transformation &Digitization;

- Defineand execute thedigital transformation roadmap aligned with organizational objectives.
- Identify opportunities for digitization andprocess automation across customer-facing and internal platforms.
- Drive adoption of emerging technologies to improve operational efficiency and customer experience.
- Collaborate withbusiness and technology teams to implement digital initiatives.

Website& Mobile App Modernization

- Redesign andenhancement of company websites, portals, andmobile applications.
- Ensuredigital platforms arescalable, secure, accessible, and customer-centric.
- Manageplatform upgrades, feature enhancements, and performance optimization.
- Overseedigital channel consistency across web andmobile ecosystems.

UI/UX Strategy & Customer Experience

- Developand implement UI/UX standards and design frameworks.
- Conductcustomer journey mapping and usability studies.




- - Analyzeuser behavior andfeedback to continuously improve digital experiences.
- Ensureintuitive, accessible, andengaging user interfaces.

Product Management & Innovation

- Define product vision, roadmap, andprioritization for digital products.
- Work withbusiness stakeholders togather requirements andtranslate them intoproduct features.
- Drive innovation initiatives and introduce best-in-class digital experiences.
- Benchmark industry trends andcompetitor offerings.

Stakeholder & VendorManagement

- Coordinate with business, technology, operations, marketing, and compliance teams.
- Manageexternal vendors, UI/UX agencies, and technology partners.
- Ensuretimely delivery ofprojects within scope, budget, and timelines.

Analytics& Performance Monitoring

- Define KPIsfor digital platforms and customer experience.
- Monitorwebsite and appusage metrics, conversion rates, and customer satisfaction scores.
- Implement data-driven improvements todigital channels.

Governance& Compliance

- Ensure compliance with regulatory, security, and data privacy requirements.
- Establish governance frameworks fordigital initiatives anduser experience standards.

📌 marketing and digital support (Mumbai)
🏢 Ans Placements
📍 Mumbai

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