ASPAC MarCom (New Delhi)

ASPAC MarCom (New Delhi)

09 Oct
|
Biomérieux
|
New Delhi

09 Oct

Biomérieux

New Delhi

Who We Are:-

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. Our entrepreneurial adventure, begun over a century ago, is driven by an unrelenting commitment to improve public health worldwide.

Since 1963, we've been paving the way in the field of in vitro diagnostics and have contributed greatly to improving public health and making the world a healthier place. The solutions that our teams imagine, develop and manufacture are key to enable healthcare professionals and industry players to make confident decisions to improve patient outcome and ensure consumer safety.

It is today present in 44 countries, serves more than 160 countries with the support of a large network of distributors, and supported by more than 13,000 employees worldwide.

Primary Purpose and Overall Objective of the Job:

• The MarCom & Digital Marketing Manager – ASPAC plays a pivotal role in driving the regional marketing communication strategy, enhancing digital activation, and strengthening campaign performance across the ASPAC region.



This role supports cluster and local teams by coordinating multi-country digital campaigns, optimizing website and digital channel localization, and ensuring robust analytics and insights loop‑back.

• Operating within the ASPAC Clinical Operations Marketing team, the position bridges global direction and local execution needs, ensuring coherent messaging, robust digital presence, and impactful, insight‑driven marketing activation for prioritized franchises.

• The MarCom & Digital Marketing Manager – ASPAC will provide support in priority to clusters lacking local digital capabilities.

Main Accountabilities:

1. Enablement, Alignment & Framework

• Provide Voice of Region which reflects a consolidation of local inputs to influence the communication strategy (upstream /downstream)

• Cascade tools & practices between Global and Local Marketing Communication

• Deploy global standards & best practices

📌 ASPAC MarCom (New Delhi)
🏢 Biomérieux
📍 New Delhi

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