Digital Analyst

Experience
4–8 Years

Location
Gurgaon/ Hybrid

Role Overview
We are looking for a highly analytical and business-oriented Digital Analyst to join our analytics team. The ideal candidate will have hands-on experience with leading digital analytics platforms such as Adobe Analytics, Google Analytics 4 (GA4), Mixpanel, Amplitude, Contentsquare, and Heap.

This role requires someone who can go beyond reporting and transform data into actionable business insights. The candidate should possess robust analytical thinking, customer-centric problem-solving skills, and the ability to communicate complex findings through compelling storytelling and presentations.

Key Responsibilities
Digital & Customer Journey Analytics
Analyze customer behavior across web and digital platforms to identify opportunities for growth and optimization.
Conduct Customer Journey Analysis to understand user paths, friction points, and conversion drivers.
Perform Funnel Analysis to identify drop-offs and improve conversion performance.
Execute Cohort Analysis to evaluate user retention,



engagement, and lifecycle trends.
Build and manage advanced Segmentation frameworks for customer and behavioral analysis.
Measure and optimize the overall Digital Experience across customer touchpoints.
Analyze user interactions, engagement metrics, and behavioral trends to drive data-backed decisions.

Insights & Recommendations
Translate complex datasets into meaningful business insights and actionable recommendations.
Partner with business stakeholders to identify opportunities for improving customer acquisition, engagement, retention, and conversion.
Develop data-driven hypotheses and support experimentation and optimization initiatives.
Present findings, recommendations, and business impact to stakeholders and leadership teams.
Reporting & Visualization
Design and maintain executive dashboards and performance reports.
Develop automated reporting solutions using visualization tools.
Create compel

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