Job Title: Search Arbitrage Media Analyst

Location:Gurgaon

Department: Marketing / Media Buying / Digital Advertising

Job Summary

We are seeking a highly skilled Search Arbitrage Media Analyst with expertise in driving profitable campaigns through Facebook, Google Ads, and Native Advertising platforms. The ideal candidate will have a solid background in managing large-scale paid search campaigns, optimizing content for monetization, and utilizing data to maximize ROI. You will be responsible for analyzing traffic sources, optimizing ad spend, and ensuring high conversion rates for performance-driven campaigns.

Key Responsibilities

Campaign Management: Manage and optimize paid search campaigns across Google Ads, Facebook Ads, and Native platforms (e.g., Taboola, Outbrain). Oversee daily bid management, keyword targeting, ad copy optimization, and budget allocation to drive high-quality traffic.

Search Arbitrage Execution: Implement search arbitrage strategies to generate traffic for content monetization, focusing on acquiring low-cost traffic and maximizing ROI.



Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to adjust campaigns effectively.

Data Analysis and Reporting: Use analytics tools (Google Analytics, Facebook Insights, native platform dashboards) to monitor and analyze the performance of campaigns. Generate weekly/monthly performance reports, presenting insights on campaign optimization and improvement opportunities.

A/B Testing and Optimization: Continuously test and optimize ad creatives, landing pages, and targeting strategies to enhance conversion rates and reduce CPA. Conduct split testing on keywords, bidding strategies, and audience segments to identify high-performing combinations.

Traffic and Conversion Optimization: Monitor traffic quality, optimizing for high-converting users while minimizing traffic waste.

Leverage native ad placements, SEO optimization, and keyword targeting to ensure consistent

📌 Search Arbitrage Media Analyst (Gurugram)
🏢 Adsparkx
📍 Gurugram