Head of Brand & Content, RELAI

Location: Hyderabad / Bangalore , Hybrid, 6 days/week

Experience: 4–6 years

Compensation: 12 LPA fixed + ESOP (vesting after 18 months), based on experience

Reports to: Founder & CEO

About RELAI

RELAI is India's first structured, data-backed property advisory platform for home buyers. We don't push sales. Every project is evaluated with our proprietary GRID score, and our advisors guide buyers from the first search through to the final transaction, at zero cost to the buyer. We're live in Hyderabad, expanding in Bengaluru, and building the most trusted brand in Indian real estate.

The role

You will own RELAI's brand and content engine end to end. Your job is to turn our data and our buyers real stories into content people trust enough to act on. You will work directly with the founder and shape his public voice, and you'll lead a small team (performance marketing, video/editing, design freelancers).

What you'll own

- Brand: Voice, messaging and consistency across web, social, print and builder-facing material, in line with our brand guidelines
- Content engine: A weekly newsletter, locality pages for search, a quarterly GRID report, and a social calendar across LinkedIn, X, Instagram and YouTube
- Founder voice: A system that turns the founder's voice notes and ideas into sharp posts and long-form pieces, in his voice
- Buyer stories: Verified customer stories (including Telugu-English formats) that build trust in the community
- Launch marketing: City-launch campaigns for Bengaluru, including events, PR and community seeding
- Team and vendors: Direct the performance marketer, video editor and freelancers, and set quality standards
- Measurement: Content-to-lead performance, with a weekly dashboard you share with the sales and growth heads





You are a fit if you have
- 4–6 years in brand, content or growth marketing at a D2C, fintech, proptech, edtech or consumer-internet company
- A portfolio of content you personally built that drove measurable leads or trust, not just reach
- Strong writing in English; Telugu and/or Hindi is a big plus
- Experience managing small creative teams and freelancers
- Comfort with data: you can read a funnel and know which content moves it
- Good judgment. You can say no to a campaign that looks good but doesn't serve the buyer
- Interest in real estate or high-trust, high-ticket decisions

Not a fit if
- You've mostly run paid ads or managed an agency without creating content yourself
- You measure success in followers and impressions
- You want a pure strategy role with no execution

What success looks like

First 90 days

- Brand and content audit completed, with a explicit content system documented
- Weekly newsletter and founder-content workflow live
- Handover from the current team done, with no loss of lead flow
- Content-sourced qualified leads tracked monthly

By 6 months

- Measurable organic lead contribution, and lower dependence on paid
- First GRID report published and covered by media
- Bengaluru launch content in market

Why RELAI
- Direct access to the founder and real decision-making
- A proprietary data asset (GRID score) most real estate brands don't have
- Real ESOP, not a token one
- A rare chance to build a trust-first brand in a category known for the opposite

How to apply

Send your resume and one piece of content you created and are proud of (with the result it drove) to [[HIDDEN TEXT]]. Shortlisted candidates will complete a short paid-for-time task: a 1-page content plan for a RELAI locality. Subject line: Head of Brand & Content, [Your Name]

📌 Head of Brand & Content (Bengaluru)
🏢 relai
📍 Bengaluru