About Dog-O-Bow

Dog-O-Bow is an Indian pet products brand and manufacturer specializing in pet clothing, accessories, bedding, grooming and hygiene products. We design and manufacture a significant part of our product range in-house and sell across retail, e-commerce, marketplaces and B2B channels.

We are looking for a B2B Sales Manager to build and scale our B2B business across India.

Role Overview

The B2B Sales Manager will be responsible for growing Dog-O-Bow's B2B business by identifying and acquiring new customers, developing relationships with existing accounts, driving repeat orders and achieving monthly and annual sales targets.

The ideal candidate should be a strong hunter who is comfortable with prospecting, cold outreach, meetings, negotiations and closing deals. This is a hands-on sales role with significant ownership of the entire B2B sales cycle.

Key Responsibilities

1. New Business Development

- Identify and build a pipeline of potential B2B customers across India.
- Prospect and acquire current accounts through cold calling, email, WhatsApp, LinkedIn, references, trade shows and market visits.
- Identify potential customers across:
- Pet stores and pet retail chains
- Pet grooming salons
- Veterinary clinics and hospitals
- Pet boarding/daycare facilities
- Online pet retailers
- Distributors and wholesalers
- Corporate and institutional buyers
- Other relevant pet and lifestyle businesses
- Conduct product presentations and commercial negotiations.
- Convert prospects into active, repeat customers.

2. Account Management & Revenue Growth





- Develop strong relationships with existing B2B customers.
- Drive repeat orders and increase order frequency and average order value.
- Identify opportunities for cross-selling and up-selling across Dog-O-Bow's product portfolio.
- Understand customer requirements and coordinate internally to fulfil them.
- Monitor account-wise sales and identify opportunities for growth.

3. Sales Planning & Target Achievement

- Own monthly, quarterly and annual B2B sales targets.
- Maintain a healthy sales pipeline sufficient to achieve targets.
- Prepare sales forecasts and track performance against targets.
- Develop territory/account plans for acquiring and growing customers.
- Monitor conversion rates, average order value, repeat purchase rate and other relevant sales KPIs.

4. Commercial Negotiation

- Negotiate pricing, margins, payment terms, minimum order quantities and other commercial terms within company guidelines.
- Ensure that business acquired meets Dog-O-Bow's profitability requirements.
- Work closely with the Finance and Operations teams to manage credit limits and outstanding payments.

5. Market Intelligence

- Track competitor brands, pricing, product launches and market trends.




- Gather feedback from B2B customers on products, pricing, packaging and assortment.
- Identify new market segments and geographic opportunities.
- Share actionable market insights with the leadership and product teams.

6. Internal Coordination

- Coordinate with Inventory, Production, Logistics and Finance teams to ensure smooth fulfilment of B2B orders.
- Communicate customer requirements and expected demand internally.
- Ensure accurate and timely order processing.
- Follow up on outstanding payments and coordinate with Finance for collections.

Key Performance Indicators

The role will primarily be measured on:

- Monthly and annual B2B revenue
- New accounts acquired
- Number of active B2B accounts
- Repeat order rate
- Average order value
- Sales pipeline value
- Lead-to-customer conversion
- Gross margin / contribution from B2B sales
- Collections and outstanding receivables
- Revenue growth from existing accounts

What We Are Looking For

- 3–6 years of experience in B2B sales or business development.
- Proven track record of achieving sales targets.
- Strong prospecting and new-business acquisition skills.
- Excellent communication, presentation and negotiation skills.
- Comfortable making cold calls and conducting sales meetings.
- Strong follow-up discipline and pipeline management.
- Willingness to travel for customer meetings and market visits.
- Strong understanding of basic sales metrics and commercial terms.
- Comfortable working in a fast-growing entrepreneurial environment.

📌 Sales Manager (Secunderabad)
🏢 Dog O Bow
📍 Secunderabad