Social Media Strategist

Experience: 2–3 Years

Location: Chennai

Work Mode: Hybrid / Work from Office

Employment Type: Full-time

About the Role

We are looking for a creative, independent and hands-on Social Media Strategist who can take complete ownership of our social media presence — from developing the strategy and content calendar to creating and publishing the content independently.

The ideal candidate should be someone who can come up with ideas, write the copy, create basic creatives/videos/reels, identify trends and execute content without constantly depending on a designer, content writer or video editor.

Key Responsibilities

- Develop and execute social media strategies aligned with business and marketing objectives.
- Plan and manage monthly and weekly social media content calendars.
- Create engaging content for platforms such as Instagram, LinkedIn, Facebook, YouTube and X.
- Independently create social media content from concept to execution, including:
- Social media posts
- Carousels
- Reels and short-form videos
- Stories
- Campaign creatives
- Captions and copy
- Hooks and CTAs
- Employer branding content
- Be capable of creating content independently without depending on a dedicated designer, content writer or video editor for every post.
- Use tools such as Canva, CapCut and AI-powered content creation tools to create and edit content.
- Research trends, competitors, hashtags, audience behaviour and emerging content formats.
- Identify trending topics and quickly convert them into relevant content.
- Develop creative campaign concepts and execute them end-to-end.
- Maintain a consistent brand voice and visual identity across platforms.
- Manage social media publishing and scheduling.
- Build and engage the online community through comments,



messages and relevant interactions.
- Track social media performance and analyse reach, engagement, follower growth and conversions.
- Prepare regular social media performance reports and recommend improvements.
- Continuously experiment with new content formats and strategies to improve organic reach and engagement.
- Collaborate with internal teams to gather information and convert business/technical topics into engaging social media content.
- Support employer branding and recruitment marketing initiatives.
- Plan and execute social media campaigns for company events, announcements, product launches and other initiatives.

Candidate Requirements

- 2–3 years of hands-on experience in Social Media Management, Social Media Strategy or Digital Marketing.
- Strong understanding of Instagram, LinkedIn, Facebook, YouTube and other relevant platforms.
- Strong content creation skills — the candidate must be able to create content independently.
- Good knowledge of Canva and basic video editing tools such as CapCut or similar.
- Ability to write engaging captions, hooks, headlines and CTAs.
- Strong creative thinking and storytelling ability.
- Good understanding of social media analytics and performance metrics.
- Ability to identify trends and turn them into relevant content quickly.
- Robust communication and copywriting skills.
- Ability to work independently and take ownership of the complete social media function.




- Ability to manage multiple content requirements and meet deadlines.

Must-Have

This is a hands-on role. Candidates should be comfortable creating content themselves rather than only planning or delegating content creation.

The candidate should be able to:

Think → Ideate → Create → Edit → Publish → Analyse → Improve

Candidates who only have experience in content planning/coordination and depend entirely on designers or content writers for execution may not be suitable for this role.

Good to Have

- Experience in B2B / IT / Technology / Startup environments.
- Experience managing LinkedIn pages and employer branding.
- Basic understanding of Meta Ads and LinkedIn Ads.
- Experience creating Reels/short-form videos.
- Experience using AI tools for content creation.
- Understanding of SEO and digital marketing.
- Experience creating content around technology, workplace culture or employer branding.

Key Performance Indicators

- Social media reach and engagement
- Organic follower/community growth
- Content quality and consistency
- Reels/video performance
- Lead generation and conversions
- Employer brand visibility
- Campaign performance
- Ability to consistently produce and publish content independently

What We're Looking For

We are looking for someone who is not just a Social Media Manager, but a creator + strategist.

Someone who can take a requirement like We need to promote this event and independently turn it into:

Idea → Content Concept → Copy → Creative/Video → Caption → Publishing → Performance Analysis.

You should be comfortable getting your hands dirty and creating the content yourself — not waiting for someone else to create it for you.

📌 Social Media Strategist (Chennai)
🏢 Vish Gyana Technology Solutions
📍 Chennai