About the Opportunity
A dynamic growth-stage D2C (Direct-to-Consumer) marketing consultancy operating across India, we partner with iconic consumer brands to scale performance marketing, build social-first audiences, and convert engagement into measurable revenue. Our team blends creative storytelling with data-driven execution—optimizing channels from Meta/Instagram to TikTok/YouTube, while architecting scalable campaign flywheels for fast-growth verticals.

Role & Responsibilities

- Own end-to-end performance campaigns: plan, execute, optimize, and report on Meta Ads, Google Ads, and TikTok Ads with a focus on ROAS & CAC efficiency.
- Build and manage social media content calendars & creative strategies for Instagram Reels, YouTube Shorts, and TikTok—tailored to Gen Z and millennial audiences.
- Collaborate with influencers and UGC creators to amplify brand reach, track ROI via promo codes and UTM funnels.
- Analyze funnel performance using Facebook Pixel, GA4, and MMPs; recommend bid,



audience, and creative optimizations weekly.
- Leverage A/B testing & creative experimentation to refine messaging, CTAs, and landing pages for conversion lift.
- Provide real-time performance dashboards to clients and internal stakeholders using Looker Studio or Power BI.

Skills & Qualifications

- Must-Have
- Meta Ads Manager
- Google Ads
- TikTok Ads
- GA4
- Facebook Pixel
- Looker Studio
- A/B Testing
- UGG Creator Management
- Preferred
- Shopify Plus
- Klaviyo
- Canva Pro

Perks & Culture Highlights

- Work onsite with top-tier D2C brands—you’ll see your campaigns drive real revenue, not just vanity metrics.
- Fast-paced, no-bullshit environment where creative hustle meets analytical rigor.
- Quarterly bonuses tied to campaign performance + growth-focused mentorship.

📌 Performance & Social Media Marketing (FROMC ONLY) (Noida)
🏢 Beyond Border Consultants
📍 Noida