Paid Campaign Executive (Bengaluru)

Paid Campaign Executive (Bengaluru)

09 Oct
|
Sprintzeal
|
Bengaluru

09 Oct

Sprintzeal

Bengaluru

Sprintzeal is a leading e-learning platform providing high-quality certification courses in project management, IT service management, agile methodologies, quality management and other in-demand domains. The company serves learners globally across the USA, UK, Canada, Australia, India and many additional countries, offering flexible and accessible online learning options. Sprintzeal focuses on job-ready skills, comprehensive study materials and practical exercises to help professionals and organizations achieve their goals in a competitive market. With experienced instructors, personalized guidance and 24/7 support, Sprintzeal strives to deliver a superior, affordable learning experience. The organization is driven by innovation and up-to-date technology, creating a collaborative environment for effective knowledge sharing between trainers and learners.

Responsibilities:

1. Plan, launch, manage and optimize paid campaigns across Google Ads and Meta Ads for international markets.
2. Manage Google Search and Performance Max campaigns to improve lead generation,



conversion volume and campaign profitability.
3. Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CTR, CPC, conversion rate and overall campaign performance.
4. Conduct keyword research, manage negative keywords and implement appropriate exact, phrase and broad match strategies.
5. Develop and execute campaign strategies based on business goals, target audiences, market trends and seasonal opportunities.
6. Write and test engaging ad copy, headlines, descriptions, call-to-action messages, site links and other ad assets.
7. Conduct A/B testing of ad creative, copy, audiences, bidding strategies and landing pages.
8. Coordinate with the web and creative teams to improve landing page relevance, loading speed, messaging and conversion rates.
9. Support conversion tracking and campaign measurement using tools such as Google Tag Manager, GA4, CRM platforms and offline conversion data.
10. Select

📌 Paid Campaign Executive (Bengaluru)
🏢 Sprintzeal
📍 Bengaluru

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