We're looking for a Content Marketing Specialist to own and maintain our e-commerce website content. You'll write SEO-driven blog posts, manage product and category page content, and support promotional campaigns. This role requires a blend of strong writing ability, empathy, and practical SEO knowledge.
Requirements
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• 5+ years of experience in content marketing, blogging, or editorial writing
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• Strong writing skills with the ability to communicate clearly and compassionately
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• Experience managing website content or maintaining content libraries
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• Understanding of SEO fundamentals and search intent
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• Ability to translate complex or emotional topics into easy, supportive guidance
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• Strong organizational and project management skills
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• Experience writing about funerals, memorial services, grief, or related topics (preferred)
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• Experience writing SEO-driven blog and website content (preferred)
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• Familiarity with WordPress or other CMS platforms (preferred)
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• Experience updating and maintaining website content for e-commerce or product sites (preferred)
Responsibilities
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• Maintain and improve written content across the website including category pages, product descriptions, educational pages, and landing pages
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• Ensure content clearly explains products, their use during funeral services, and personalization options
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• Develop and update content for seasonal promotions, new product launches, and design collections
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• Keep website and blog content fresh by updating older articles, expanding frequently searched topics, and improving clarity
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• Identify content and product opportunities based on customer questions and search trends
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• Write clear, compassionate blog posts guiding families through memorial service planning — celebration of life services, funeral etiquette, memorial keepsake ideas
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• Research and write top-of-funnel blog posts aligned with common funeral planning searches (e.g. what to include in a funeral program, how to wr
📌 Sr. Content Marketing Specialist (Mumbai)
🏢 InfAI
📍 Mumbai