About Cholayil:
Cholayil Pvt Ltd (CPL) is one of the leading and fastest-growing companies in India with a strong presence in the FMCG industry.
The company, rooted in tradition but modern in its thought and approach, is a pioneer in the field of Ayurveda and natural personal care products. CPL introduced its flagship brand ‘Medimix’ in 1969, followed by the acquisition of ‘Cuticura’ and ‘Krishna Thulasi’ brands in 2001 and 2011 respectively. It has implemented several strategic initiatives to become a dominant player with robust brand equity in the personal care industry.
Cholayil Pvt. Ltd. is also the parent company of Dr. Sidhan’s Ayur Mix, Sadayush, Sadhev and Jullaaha brands.
Today, CPL has a portfolio of brands that are popular not only in India but also have a global footprint across 35+ countries, with a prominent presence in the Middle East, Far East, Europe and Asia Pacific markets. Cholayil has also entered into a Joint Venture in Kenya to manufacture products for the African region. The company has established its e-commerce presence in India, USA,



Singapore and Malaysia, with plans for expansion into the GCC region.
Cholayil Pvt. Ltd. is a 700+ employee strong organisation, headquartered in India, with manufacturing facilities at Tada, Andhra Pradesh and Haridwar, Uttarakhand.
Website: www.cholayil.com

Role Overview
The Manager – Trade Marketing will be responsible for planning, executing and monitoring trade marketing initiatives that drive sales, strengthen channel engagement and ensure effective utilisation of trade investments.
The role will work closely with Sales, Marketing, Finance, Supply Chain, Accounts and external technology/service partners to design and execute channel programs, manage trade budgets and claims, drive POS and in-store visibility, support NPD launches, and ensure effective utilisation of trade inputs across channels.
The ideal candidate should have prior field sales experience as an ASE/ASM, combined with hands-on experience

📌 Trade Marketing Manager (Mumbai)
🏢 Cholayil Private
📍 Mumbai