Job Description – Campaign Manager (Digital Advertising)

Location: Kolkata / Mumbai
Experience: 6 to 10 Years

Role Overview

We are seeking an experienced Campaign Manager with a solid background in Digital Advertising and Marketing. The ideal candidate should have hands-on experience managing end-to-end digital advertising campaigns using Simpli.fi and Madhive platforms, with a focus on campaign execution, optimization, performance tracking, and client success.

Key Responsibilities

- Plan, execute, monitor, and optimize digital advertising campaigns across multiple channels.
- Manage programmatic advertising campaigns using Simpli.fi and Madhive platforms.
- Oversee campaign setup, audience targeting, budgeting, pacing, and performance optimization.
- Analyze campaign performance metrics and provide actionable insights to improve ROI and campaign effectiveness.
- Coordinate with internal teams, stakeholders, and clients to ensure successful campaign delivery.




- Monitor campaign KPIs, troubleshoot delivery issues, and implement corrective actions when required.
- Generate campaign reports and present performance updates to stakeholders.
- Ensure adherence to digital advertising best practices and industry standards.
- Identify opportunities for innovation, automation, and process improvements within campaign operations.
- Stay updated with advertising technology trends, platform enhancements, and market developments.

Required Skills

- Hands-on experience with Simpli.fi
- Hands-on experience with Madhive
- Digital Advertising Campaign Management
- Programmatic Advertising
- Campaign Optimization & Performance Analysis
- Audience Targeting & Segmentation
- Reporting & Analytics
- Client and Stakeholder Management

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