Job Description

Role purpose

- Execute campaign plans to meet or exceed our financial objectives
- Develop cooperative partnerships platforms with our growers/channel
- Disign and lead campaing execution for NPL and strategic products
- Market reasearch for the customer feedback and campaign effectiveness
- Manage and track division A&P; budget

Accountabilities

This is a summary list of 6-8 statements for key result areas. These accountabilities should normally be ongoing, and unlikely to change significantly from year to year. The focus should be on results rather than activities. When completing the role accountabilities, you should: Use action verbs (e.g. ensure, provide, execute, manage, design, translate); Provide a broad indication of the performance levels required (e.g. effectively, accurately, in line with defined standards); Ensure the accountabilities relate clearly to this role; Give an indication on freedom to act (e.g. independently, under supervision) and interdependencies with other roles.

Business accountabilities

Field Marketing Manager will be responsible for

- Lead deployment of Divisional Crop Campaign strategy in assigned area.
- Drive the Campaign Management Process (Planning, Execution & Review)



in a robust manner to achieve quick establishment & achievement of peak sales of NPL and strategic products in 3 years while registering growth in core brands as well in assigned area.
- Drive NPL launch activities to build confidence with growers & channel partners through pre-launch demos & showcasing in assigned areas.
- Deploy touchpoint strategy for his respective division in discussion with DML/HO Marketing to achieve best ROI of A&P; and quick awareness to conversion journey for NPLs.
- Monitor market intelligence, share customer insights with DML to be part of Campaign plan.
- Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.
- Drive execution excellence with BMs & TMs in grower facing & channel facing activities/other excellence initiatives/ capability linked initiatives.
- Ensure use of MLP by TMs & support execution of Campaign in identified high potential villages for better operational excellence.
- Drive Retailer Reach, branding, market visibility of Brands in assigned area.

📌 Field Marketing Manager (Chittorgarh)
🏢 Syngenta Seeds
📍 Chittorgarh