Role Overview
We're looking for a Growth Lead to own the growth engine behind Message Central.
This is not a traditional marketing role.
You will be responsible for generating qualified pipeline, increasing website-driven revenue, improving conversion across the customer journey, and building sustainable organic growth in our priority markets across North America and Europe.
You will work across Marketing, Product and Sales to ensure our website becomes one of the company's largest revenue channels.
As we expand into Authentication, Network APIs and developer products, you'll also help position Message Central for the next generation of search by combining SEO, AI Search optimisation, developer content, analytics and conversion optimisation.
This role reports directly to the CEO.
What You'll Own
Demand Generation
• Increase qualified inbound pipeline from North America and Europe
• Build scalable organic acquisition channels
• Improve developer and enterprise discovery
• Create content that drives commercial outcomes rather than traffic alone
SEO + AI Search
• Own technical SEO
• Build authority through high-quality content
• Improve visibility across Google, AI search engines and LLMs
• Develop an AI Search strategy (ChatGPT, Gemini, Claude, Perplexity and future AI assistants)
• Increase branded and non-branded search visibility
Website Growth
Own Message Central as a commercial asset.
Responsibilities include:
• Landing pages
• CRO
• User journeys
• CTA optimisation
• Funnel analytics
• Experimentation
• A/B testing
Success is measured by revenue, not page views.
Revenue Analytics
Own the entire growth funnel.
Measure:
• Traffic
• Qualified Leads
• MQL → SQL conversion
• Demo bookings
• Trials
• Activation
• Paid customers
• Revenue generated
Sales Operations
Partner closely with Sales to improve execution.
Examples include:
• CRM hygiene
• Lead routing
• Funnel reporting
• Attribution
• Campaign effectiveness
• Growth dashboards
• Marketing automation
📌 Growth Marketing Manager (India)
🏢 U2opia
📍 India