Marketing Manager – OTT, Content & Entertainment

Rusk Media | Mumbai, Maharashtra | In office

Experience: 3–5 years

*About Rusk Media*

Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, with a focus on original IPs, branded content and engaging storytelling.
Our portfolio includes IPs such as Alright, Binge, LIT and Playground, along with content distributed across leading OTT platforms.

*About the Role*
We are looking for a Marketing Manager to lead the marketing of Alright TV's long-form and microdrama slate.

The role will focus on building awareness, audience engagement and viewership for our content while strengthening Alright TV as a premium youth entertainment brand.

You will work across content launches, digital marketing, social media, influencers, PR, OTT partnerships and campaign analytics.

Key Responsibilities
• Plan and execute marketing campaigns for microdramas, web series and long-form content.
• Develop launch strategies that drive buzz,



engagement and viewership.
• Build and strengthen Alright TV's brand positioning among youth audiences.
• Work with creative teams on trailers, teasers, posters, social content and other marketing assets.
• Plan and execute social media and influencer-led campaigns.
• Collaborate with OTT partners on co-branded marketing and content launch campaigns.
• Develop marketing narratives tailored to different OTT platforms and audiences.
• Manage sponsor and brand integration marketing around content launches.
• Track campaign KPIs including reach, engagement, viewership and ROI.
• Use campaign insights and analytics to optimize marketing performance.
• Work closely with content, creative, sales, brand and OTT partners.

What We're Looking For
• 3–5 years of experience in digital content, OTT, entertainment or branded entertainment marketing.
• Strong experience in launch marketing for shows, films, web

📌 Marketing Manager (Mumbai)
🏢 Rusk Media
📍 Mumbai