Assistant Manager – Off Page SEO

Role Summary
We're looking for an Assistant Manager to lead our guest posting and link-building function. You'll own campaign strategy, manage a team of executives, oversee the publisher and vendor ecosystem, and make sure client campaigns deliver high-quality, cost-productive links at scale.

Key Responsibilities
• Own the off-page SEO and link-building strategy across multiple client accounts, aligned with each client's SEO goals, target markets and budgets.
• Lead, mentor and manage a team of Executives and Sr. Executives. Assign work, set monthly targets, review output and run regular performance check-ins.
• Define and enforce website evaluation standards (DA/DR, organic traffic, relevance, spam score, geo-traffic, indexing, outbound link patterns) and approve or reject publishers flagged by the team.
• Build, grow and govern a scalable publisher and vendor network, including tiering vendors by quality, pricing, reliability and turnaround time.
• Lead high-value negotiations with publishers and vendors on pricing, bulk deals,



placement terms, replacement guarantees and turnaround commitments.
• Own campaign budgets, track cost per link and drive cost efficiency without compromising link quality.
• Oversee end-to-end campaign delivery, from planning and sourcing to content, publication and live-link verification, so deadlines and monthly targets are met.
• Set up and maintain quality control processes for live links, removed links, indexing, redirects and placement quality, including escalation and replacement workflows.
• Resolve escalated publisher and vendor issues such as delayed publications, link removals, incorrect placements and unauthorized content changes.
• Work with content, SEO and client servicing teams to plan link-worthy content and anchor text strategies, and to keep articles compliant with publisher guidelines.
• Create and improve SOPs, trackers, templates and reporting dashboards to make the function more scal

📌 Assistant Manager (Gurugram)
🏢 AdLift India
📍 Gurugram