Job description:
Job Description Position: Digital Advertising Specialist (Paid Media)
Wipro Band: B1
Voice/ Non-Voice: Voice
Shift: Night shift (9.5 hours), primarily aligned to US business hours; specific shifts may vary by market and client requirements
Qualification: Graduate degree required; Marketing, Advertising, Media, Communications, Business, Analytics, Commerce, Technology, or related discipline preferred
Experience: 36-72 months
Experience Breakup: 3-6 years of relevant experience in Paid Search, Paid Social, Programmatic Display, Video or Audio, media buying, media planning, performance marketing, digital advertising operations, or campaign management; hands-on campaign ownership strongly preferred
Essential Hiring Skills:
• Hands-on expertise in at least one core paid media discipline: Paid Search, Paid Social, or Programmatic Display,
Video & Audio; campaign setup and trafficking; budget and pacing management; audience targeting; bid and inventory optimization; performance analysis; reporting; quality checks; troubleshooting; ability to independently manage campaigns from setup through optimization and reporting
Positive to have Hiring Skills: • Media buying and/or media planning experience; platform exposure to Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, DV360, The Trade Desk, or similar platforms; agency, performance marketing, trading desk, or digital advertising operations background; Excel and presentation skills; relevant platform certifications
Trainable Skills:• Client-specific products, platforms and workflows; intake and campaign governance process; reporting templates and dashboards; escalation matrix; documentation, quality and compliance standards
Responsibilities:
• Review campaign requirements and media plans; set up and traffic campaigns; configure targeting, budgets, bids and inventory; monitor pacing, delivery and performance; optimize campaigns against agreed objectives; conduct pre-l
📌 Digital Advertsing Specialist (Chennai)
🏢 Wipro
📍 Chennai