Key Result Areas Supporting Actions

Tapping Business potential for the Region

• Footfall generation- Ensures execution of the footfall generation plan and monitors quality
• Store business plan inputs
• Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
• Business development- Generate leads for RM in terms of business potential and scope for newer stores

Franchisee Management

• Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
• Encouraging investment from franchisees

Merchandize Management

• Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations

• Monitor store opening timelines
• Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
• Current Store opening- Responsible for recruitment and managing store opening checklist




• SOP Compliance: Undertakes regular store audits and points out the gaps
• Rectifies and maintains store standard

Understanding Consumer needs

• Information Collection- Ensure compliance to the procedures and a high rate of registration.
• Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
• Develop rapport with top customers (approx 20) of every store.

Team Management

• Recruitment- Hire Store Manager under RM’s guidance
• Store manager quarterly appraisal/ performance review
• Motivate and engage the team at the stores
• Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
• Spend Budget- Compliance monitoring, set monthly spends.
• Training- To work with CCAs / SMs to improve specific ski

📌 Area Business Manager (India)
🏢 Aditya Birla Lifestyle Brands
📍 India