Position Summary

The Manager – Business Development plays a vital role in expanding Hospital presence and reach in the elderly care ecosystem. This role is focused on marketing and business development initiatives that build brand awareness, generate high-quality leads, and ensure consistent engagement with key stakeholders such as hospitals, doctors, corporate channels, and senior communities. The Manager will act as a bridge between operations and the external market to drive business growth across transitional care, palliative care, and dementia care services.

Reporting Lines

In this position of Manager-Business Development you will report to the DGM – Clinical Engagement or the Executive nominated by the Management in this behalf. The organization reserves the right to revise reporting structures and responsibilities in accordance with operational needs. A copy of the job description laid down for your position is attached.

Key Interactions

Internally

• Operations
• Corporate Marketing
• Nursing & Medical Teams
• Administration

Externally

• Super Specialists,



Senior Surgeons/Physicians
• Hospital Administrators (Private & Government)
• Primary Health Centers
• RWAs, Senior Living Communities
• Corporates, Clubs, Health Aggregators

Core Responsibilities

• Lead business development and marketing activities to create awareness about KITES Senior Care across target geographies.
• Establish and maintain relationships with super specialists, senior doctors, and hospital administrators to generate referrals.
• Activate and engage with local communities, RWAs, senior clubs, and corporate groups to promote services.
• Support corporate marketing campaigns and collaborate in executing field-level activities.
• Organize and participate in healthcare fairs, conferences, CMEs, round table meetings, camps, and patient education programs.
• Create and update the doctor engagement model and referral policy to improve lead conversion.
• Identify and negotiate with chan

📌 Business development Manager (Kochi)
🏢 InfoWryt Solutions
📍 Kochi