09 Oct
|
Biotech Healthcare
|
Chennai
09 Oct
Biotech Healthcare
Chennai
Job Description:
Department: Marketing
Job Title: Manager / Senior Manager
Segment: Ophthalmology
HQ: Chennai
Covering Area: Entire South India
Experience Required: 08 – 10 Years
Industry Preference: Ophthalmic (Surgical / Pharma)
Role Objective:
• The key objective of this role is to support the implementation of national marketing strategies and execute in-clinic promotional activities to strengthen brand positioning and customer engagement in assigned markets. The role focuses on the effective execution of product promotion initiatives, the coordination of training programs, and the facilitation of scientific engagements in alignment with guidance from the National Marketing Manager. The position will work closely with the sales team and key stakeholders to enhance customer development, support KOL engagement and ensure smooth execution of marketing plans while contributing to business growth through innovative and impactful marketing activities.
Desired Candidate Profile:
• Minimum 8 to 10 years of experience in surgical/pharma ophthalmology.
• Proven expertise in conducting national and regional scientific promotional activities such as CME, RTM, live surgeries and symposiums.
• Experience in KOL/FOL development and management.
• Prior experience in handling a team of 1 to 2 members.
• Proficiency in making and delivering skilled presentations.
• Experience in national and state-level congress participation.
• Sound knowledge of in-clinic activities such as CTP, FOCUS and branding exercises.
• Experience in budgeting, financial monitoring and reporting.
• Excellent communication and people management skills.
• Demonstrated mentoring capabilities.
• Willingness to travel extensively.
Roles & Responsibilities:
Promotional & Scientific Activities:
• Develop and execute zonal and national-level marketing plans aligned with business objectives.
• Organize CMEs, RTMs, Live Surgeries, Paper Presentations, Symposiums and scientific meetings.
• Evaluate the effec
📌 Senior Marketing Manager (Chennai)
🏢 Biotech Healthcare
📍 Chennai