About gradnext
gradnext helps students and young professionals break into top consulting firms like McKinsey, BCG and Bain. We run structured prep programs, case interview coaching and AI-powered practice tools built by people who have been through the process themselves.
We are a small, fast-moving team. Marketing is our growth engine: most of our students find us through content, community and paid campaigns. We care about craft and numbers in equal measure.

About the Role
You will own how gradnext shows up and how it grows: the brand people see on social, and the paid engine that turns attention into enrolments. It is one role spanning creative and performance, because at our stage the best marketers do both.
Social media and brand (YouTube, Instagram, LinkedIn)
• Own the content calendar and strategy across YouTube, Instagram and LinkedIn
• Turn ideas into hooks, scripts and formats: Reels, Shorts, long-form YouTube, carousels and LinkedIn posts
• Build and grow the founders' personal brands alongside the gradnext brand
• Brief and manage editors,



designers and freelancers; set the creative bar
• Track what works (reach, retention, saves, follower growth) and double down on it

Performance marketing
• Plan, launch and optimise paid campaigns on Meta and Google
• Own the core numbers: ROAS, CAC, CPL and conversion rates from lead to enrolment
• Run a steady testing cadence on creatives, audiences, offers and landing pages
• Feed learnings from paid back into organic content, and the other way round
• Report weekly on spend, results and what you will change next

AI and automation
• Use AI tools to speed up research, scripting, editing and creative variations
• Build simple workflow automations for reporting, publishing and campaign ops

What we are looking for
• 3-5 years of relevant experience
• Experience in both creative and performance. You have run social content and paid campaigns, ideally at a recent-age, marketing-led brand. Edtech experience is not require

📌 Manager, Creative (Gurugram)
🏢 gradnext
📍 Gurugram