09 Oct
|
The Economic Times
|
Mumbai
09 Oct
The Economic Times
Mumbai
Job Title: Deputy Chief Manager
Function: Economic Times | Location: Mumbai | Work mode: Onsite | Experience: 7-10 year
About Us
Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.
About the Hiring Function
Started in 1961, The Economic Times (ET) is an English-language Indian daily newspaper published by Bennett, Coleman & Co. Ltd. As a leading brand of business news and information, ET is the preferred choice of readers for the first and last word on business and policy in India, while also providing extensive coverage of politics, sports, and international affairs. The ET Editorial function is the driving force behind the publication's reputation for excellence.
Focused on delivering insightful news and analysis, it constantly innovates to provide timely and relevant content.
The Prospect
This marketing role involves a gamut of activities with the twin objective of driving the newspaper’s readership and revenues. This includes (1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights (2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers (3) Financial analysis of the brand’s P&L; on a regular basis (4) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions
What you will do
• Advertising Campaigns
• Draft creative briefs for advertising agencies
• Evaluate creatives shared by agencies and gather feedback from internal stakeholders
• Coordinate with agencies and execute campaigns in line with the
📌 Brand Manager (Mumbai)
🏢 The Economic Times
📍 Mumbai