Hiring: Amazon PPC Specialist

Work Mode: On-site
Employment Type: Full time
Experience: 2–5 Years
Industry: Home Furnishing & Lifestyle Products
Marketplaces: ?? USA | ?? UK | ?? Germany | ?? Canada | ?? India
About the RoleWe are looking for a highly analytical and results-driven Amazon PPC Specialist to manage and scale advertising campaigns across our Amazon marketplaces in the USA, UK, Germany, Canada and India.
The ideal candidate should have hands-on experience managing Amazon PPC campaigns, optimizing advertising spend, improving organic rankings, controlling ACOS/TACOS and driving profitable sales growth.
You will work closely with our Amazon marketplace, pricing, inventory and marketing teams to develop and execute profitable advertising strategies.
Key ResponsibilitiesAmazon PPC Management• Create, manage and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Manage campaigns across US, UK, Germany, Canada and India.
• Build campaign structures based on keyword, match type, ASIN, product and marketplace segmentation.




• Conduct continuous keyword research and competitor analysis.
• Analyze search-term performance and identify profitable keywords.
• Manage auto, manual, product targeting and category targeting campaigns.
• Implement negative keywords and negative product targeting.
• Optimize campaigns based on profitability, conversion and sales objectives.

Performance Optimization• Monitor and optimize ACOS, TACOS, ROAS, CTR, CPC, CVR and advertising sales.
• Optimize bids based on profitability, conversion rate and placement.
• Identify opportunities to increase sales while maintaining target profitability.
• Control wasted ad spend.
• Analyze Top of Search, Rest of Search and Product Page placements.
• Develop PPC strategies for:
• New product launches
• Product ranking
• Mature ASINs
• Seasonal products
• Highly competitive products

International Marketplace ManagementDevelop marketplace-specific PPC strategies for:
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