Role Objective: Lead the social media charter for Sebamed Personal Care including Influencer & Creator campaigns

from a perspective of driving the expertise and science led credentials for Sebamed.

Key Responsibilities

Creator & Content Management

• Scientific Storytelling & Authentic Content: Develop a content strategy focused on communicating product

efficacy, ingredient technology, and dermatological benefits in a highly engaging, visual, and

trend-responsive manner (e.g., explainer videos, ingredient deep-dives, myth-busting Reels). Content must clearly

articulate the perks of the pH 5.5 healthy skin barrier concept.

• Credibility-Focused Influencer Strategy: Build and manage relationships with a tiered network of influencers,

prioritizing beauty experts, dermatologists, and credible content creators who can validate product claims

and elevate brand authority.

• Social Media Content Management: Working with the social media agency to develop and execute the social

media calendar

• Trend & Platform Innovation:



Act as the internal expert on emerging social platforms (e.g., TikTok, YouTube

Shorts) and viral beauty trends, quickly deploying branded content and campaigns to capture audience attention

and drive conversion.

• Community Expert Engagement: Manage community engagement by answering product-specific and technical

questions with accuracy and confidence, positioning Sebamed as a knowledgeable leader in skin health.

• Performance Analytics: Analyze content and campaign performance against core marketing KPIs (e.g.,

engagement rate, video completion rate, traffic to product pages) to continuously refine the scientific and creative

narrative.

Stakeholder Engagement

• Cross-Functional Integration: Partner with Brand Managers (Skin & Hair Care) and external agencies

(Influencer, Creative, Media) to execute high-impact, compliant campaigns that align with brand objectives.

• Crisis & Empathy Leadership: Proactively monitor social sentimen

📌 Deputy Manager- Social Media (India)
🏢 USV Private
📍 India