COMPANY DESCRIPTION
Sonir is a fine jewellery brand based in New Delhi, specialising in lab-grown diamonds, natural diamonds and gemstones in gold, silver and platinum. We sell through our flagship store in Karol Bagh, our website (sonir.in), and a growing Instagram community (@sonir.in and @jeweltalkbyadarsh). With a family legacy in jewellery and in-house design and production, we’re taking Sonir from a well-loved local name to a national brand.
ROLE DESCRIPTION
Brand & Marketing Manager
Location: Karol Bagh, New Delhi (on-site)
Type: Full time
Timings: 11:30 AM – 7:45 PM
Experience: 2–4 years in marketing, content or brand roles (jewellery, fashion, lifestyle, luxury or D2C preferred)
Sonir is at an inflection point. We’re growing from a loved local jewellery brand into a national one, and we’re building our marketing in-house, AI-first, from the ground up. No agency layers, no slow approvals. Just you, the founder, and the freedom to build.
This is not a role where you execute someone else’s plan. You’ll work directly with the founder to shape how Sonir grows: what we say,
how we look, which campaigns we run, and how every lead turns into a customer. You’ll own marketing end to end across online and offline channels, working with our ads partner, photographer and store team, and using AI to do the work of a much larger team.
If you’ve been looking for a role where your work visibly moves the business, and where you can grow as fast as the brand does, this is it. As Sonir scales, this role is designed to grow into leading the marketing function.
WHAT YOU’LL OWN
Marketing strategy and planning
• Build the monthly marketing plan and content calendar with the founder, aligned to launches, festive seasons, wedding season and exhibitions.
• Set goals for each channel, track results and report on what’s working.
Social media and content
• Run both Instagram accounts (@sonir.in and @jeweltalkbyadarsh): strategy, content, posting, community and growth.
• Plan and lead
📌 Brand & Marketing Manager (India)
🏢 Sonir
📍 India