09 Oct
|
Eevagga
|
Bengaluru
About EevaggaEevagga is a fast-growing, premium birthday celebration brand based in Bangalore. We provide end-to-end birthday planning and execution, combining creative experiences with professional processes, technology, and reliable service delivery.
We are building a technology-enabled celebration brand where creativity drives demand, data drives decisions, and systems enable scale.
We are looking for a Growth & Performance Marketing Manager who can take ownership of our digital growth engine, optimize marketing investments, and build a measurable, scalable customer acquisition system.
Key Responsibilities1. Performance Marketing & Customer Acquisition• Own and manage paid advertising campaigns across Meta (Facebook and Instagram) and Google.
• Plan, launch, optimize, and scale campaigns to generate high-quality enquiries.
• Manage marketing budgets with a focus on lead quality, acquisition cost, conversion rates, and return on investment.
• Implement audience segmentation, retargeting, remarketing, and creative testing strategies.
• Identify opportunities to improve lead generation efficiency and reduce customer acquisition costs.
• Continuously experiment with current advertising formats, platforms, and acquisition channels.
2. Creative & Content Performance Analytics• Evaluate which advertisements, creatives, reels, videos, themes, and campaigns generate the best business results.
• Analyze performance across impressions, engagement, CTR, CPL, qualified leads, bookings, and revenue.
• Work closely with the creative and content teams to develop performance-driven campaigns.
• Identify winning content formats and provide actionable briefs for future creative production.
• Run structured A/B testing for campaign messaging, hooks, visuals, audiences, and landing pages.
• Track creative fatigue and proactively refresh underperforming campaigns.
The objective is not merely to identify viral content, but to understand which content actually converts into paying custom
📌 Growth & Performance Marketing Manager (Bengaluru)
🏢 Eevagga
📍 Bengaluru