About The Role

We’re building a brand-facing platform (PRISM) that helps our partner brands grow on Purplle through operational excellence and data intelligence. Alongside it, we run PAP, Purplle’s in- house ads platform, which turns on-platform inventory into revenue for the business and into growth for brands. You’ll join as a Product Analyst owning the analytics layer across both. You’ll make sure the platform runs without glitches, measure whether brands are adopting it, give brands the data they need to grow, and help build the intelligence layer on top of PRISM. On the ads side, you’ll find ways to grow ad revenue and get the most from every slot of inventory we already have. What you’ll do:

• Keep PRISM glitch-free — define and track the health metrics for every live module (errors, SLAs, data accuracy, report integrity), set up alerts that catch issues before brands or KAMs do, and run root-cause analysis when something breaks.



- Automate adoption and efficiency reporting — measure how brands adopt each PRISM module and how much manual effort the platform removes for KAMs and internal teams, and replace recurring manual reports with automated, trusted pipelines and dashboards. - Drive brand growth and experience through data — identify the data and metrics that matter most to brands (sales, funnel, offers, availability, competitiveness) and build reports they can consume directly. - Build the PRISM intelligence layer — define the critical metrics and layer that power recommendations, alerts, and brand health scoring. You own conceptualisation and POCs; the Data Science team supports productionisation and scale. - Own analytics for the Ads platform (PAP) — run performance reporting across ad formats and surfaces, explain what is moving revenue and what is not, and identify avenues for ad revenue growth. - Maximise ad inventory utilisation — track fill rate, sell-through, and yield, and recommend pricing and placement improvements. Work closely with Ad Sales

📌 Product Analyst — PRISM (Mumbai)
🏢 Purplle.com
📍 Mumbai