Company Name: Ichelon Consulting Services Pvt. Ltd.
Designation: Performance Marketing Executive
Salary: As per market standards
Location: Gurgaon

Company Description-
Ichelon Consulting Group, led by IIT-IIM graduates, is a business consulting, management, and analytics firm offering advisory and digital marketing solutions to startups, established organizations, and healthcare service providers. The company specializes in Healthcare Digital Marketing, including business advisory, CRM support, digital marketing, campaign management, SEO, and content branding.

Key Responsibilities-
Google & Meta Ads Campaign Management
Plan, set up, execute, and manage Google Ads and Meta Ads campaigns.
Manage campaigns across objectives including Lead Generation, Conversions, Traffic, Engagement, and Awareness.
Handle campaign setup including audience targeting, ad creatives, budgets, placements, bidding, and conversion tracking.
Conduct A/B testing of ad copies, creatives, audiences, and landing pages.
Manage Search, Display, Performance Max, YouTube, Facebook, and Instagram campaigns.




Performance Monitoring & Optimization
Monitor key metrics including CPL, CPC, CTR, CPM, CPA, Conversion Rate, and ROAS.
Optimize campaigns based on performance, business objectives, and monthly targets.
Identify underperforming campaigns and implement corrective actions.
Scale high-performing campaigns while maintaining cost and performance efficiency.
Audience & Tracking Management
Create and manage Custom, Lookalike, Interest-Based, and Retargeting audiences.
Implement audience segmentation based on campaign objectives and customer journey.
Monitor and ensure accurate tracking through Meta Pixel, Events Manager, Google Analytics 4, Google Tag Manager, and conversion tracking.
Maintain proper UTM tracking and campaign attribution.

Reporting & Analytics-
Prepare daily, weekly, and monthly campaign performance reports.
Analyze campaign data and provide actionable optimization insights.
Monitor bud

📌 Performance Marketing- Executive (Gurugram)
🏢 Ichelon Consulting Services
📍 Gurugram