Yubi Group is the world's only credit operating system for financial services, building the technology backbone that connects borrowers, lenders, and investors across the credit ecosystem. Founded in 2020 by CEO Gaurav Kumar, the Group comprises YuVerse, Accumn, Spocto X, YuCollect, Yubi Wealth - subsidiaries that together deliver end-to-end AI-based solutions in lending, underwriting, collections and wealth management. Backed by leading investors including Peak XV, Insight Partners, Lightspeed, B Capital Group, Dragoneer, and TVS Capital, Yubi has facilitated over ₹3.2 lakh crore in credit and 3.5 crore transactions, serving 17,000+ enterprises and 6,200+ investors & lenders while reducing collections costs by 57%. The company is redefining transparency, compliance, and performance across India's financial services sector.
Key Responsibilities
• Own the website and content strategy across Yubi's product lines and business units, and execute it end to end — long-form content, blogs, and website content, copy-writing (wherever required) — with the support of freelancers, agencies,
and AI agents.
• Define and own the SEO strategy: keyword strategy, on-page optimization, and the website's technical SEO health.
• Establish and lead Yubi's AEO and GEO practice from the ground up — understanding how Yubi shows up across AI answer engines like Calude, ChatGPT, Perplexity, and Google AI Overviews, and building the practice to improve it.
• Own the social media strategy and execution across platforms — calendar, voice, publishing, and community engagement, run social media Ads and campaigns (wherever required) — with the support of various tools, freelancers, and agencies.
• Build and maintain AI agents for routine tasks across content and social workflows — scheduling, publishing, reporting — wherever required, and keep improving their output over time.
• Track competitors and industry activity across content and social on an ongoing basis, surfacing white space and gaps r
📌 Content & Social Media Lead (India)
🏢 Yubi
📍 India