Role Overview

We’re looking for a Creative Manager – Copy who lives and breathes social. Someone who understands how content travels, why people stop scrolling, and how writing directly impacts AWT, shares, saves, and brand recall.

This is not a pure ideation role. It’s an ops + strategy heavy position- owning daily content output, ensuring consistency, and driving results at scale. You’ll make sure content is sharp, on-brand, and high-performing.

Roles & Responsibilities

Content Ideation & Writing

• Writes platform-native copy across reels, shorts, carousels, captions, scripts, and campaigns.

• Thinks in hooks, pacing, and payoff—writes for retention, not just cleverness.

• Understands how language, tone, and structure influence watch time and engagement.

• Maintains brand voice consistency while adapting to evolving content formats.

Strategy & Performance Thinking

• Obsesses over performance metrics- AWT, shares, saves, retention, engagement.

• Uses performance data to refine hooks, formats, and narrative structures.





• Works with Analytics and Strategy teams to translate insights into better writing.

• Writes with platform behaviour in mind (Instagram and YouTube).

Content Operations & Scale

• Manages high-volume content output without compromising quality or clarity.

• Ensures messaging consistency across daily content, series, and campaigns.

• Works closely with production and design to execute content efficiently.

• Owns timelines, revisions, and delivery for assigned brands or creators.

Brand Thinking & Ownership

• Takes end-to-end ownership of content outcomes- not just copy delivery.

• Protects brand tone, messaging, and positioning across all content.

• Proactively flags gaps, opportunities, and inconsistencies.

Your Experience

• 4–5 years of experience in digital-first agencies, content studios, or social-led teams.

• Proven experience writing high-performing social content at scale.

• Robust understanding of Instagram and YouTube

📌 Creative Manager (India)
🏢 humour me
📍 India