Location: Pune
Experience: 5–10 years
Department: Growth Marketing

About the Role: We are looking for a Head of CRO & SEO who will own the conversion, website experience and organic growth strategy for Ghar Soaps. The role will be responsible for improving the complete D2C funnel — from traffic acquisition and organic discovery to website conversion, AOV and revenue. The ideal candidate should have a strong understanding of both CRO and SEO, with a highly data-driven and commercial mindset.

Key Responsibilities:

Conversion Rate Optimization
- Own the overall CRO strategy for the D2C website.
- Optimise the complete funnel — Landing Page → Product Page → Add to Cart → Checkout → Purchase.
- Improve Conversion Rate, AOV, Revenue per Visitor, Add-to-Cart Rate and Checkout Conversion.
- Identify customer drop-offs and friction points and create actionable solutions.
- Own optimisation of PDPs, landing pages, category pages, bundles, offers and website merchandising.
- Develop strategies for upselling, cross-selling and bundling to increase AOV.




- Build and manage a solid A/B testing and experimentation roadmap.
- Test pricing, offers, layouts, creatives, CTAs, messaging and user journeys.
- Use customer behaviour and analytics to continuously improve the website experience.
- Work closely with Performance Marketing, CRM, Creative, Product and Tech teams to improve overall D2C performance.

SEO & Organic Growth
- Own the overall SEO and organic growth strategy for the website.
- Drive growth in organic traffic, rankings and organic revenue.
- Develop technical, on-page and off-page SEO strategies.
- Identify high-intent product, category and problem-based keywords.
- Optimise product pages, category pages, landing pages, metadata, internal linking and website architecture.
- Build an SEO content strategy in collaboration with the content team.
- Identify opportunities to improve rankings for high-value commercial and product keywords.
- Monitor Google Search Console,

📌 Head - CRO (Conversion Rate Optimisation) (India)
🏢 Ghar Soaps
📍 India