09 Oct
|
GEO-FRESH ORGANIC
|
Ahmedabad
09 Oct
GEO-FRESH ORGANIC
Ahmedabad
Company Description
Geo-Fresh Organic is dedicated to promoting organic farming and enabling the global distribution of organic produce. The Holly Tree is a D2C brand under Geo-Fresh Organic, focused on bringing clean, high-quality pantry essentials to contemporary consumers.
About the roleYou will own how The Holly Tree looks, feels and talks to its customers, on every touchpoint from the Amazon listing to the Instagram reel to the box on the doorstep.
This is a strategy-to-execution role. You set brand and creative direction, turn it into campaigns and content, and build the team and systems that keep producing it.
You are also accountable for results: knowing which creative works, testing to find out, and doing more of what wins. Within six months, you will have built a content engine that runs on clear systems, not on any one person.
ScopeThe role covers two connected areas, and you own both.
Brand: how The Holly Tree looks, feels and presents itself• Visual identity
• Website creative direction
• Packaging
• Amazon brand assets
• Product photography and video style
• Advertising look and feel
• Brand guidelines
• Overall visual consistency
Content: how The Holly Tree communicates with the customer• Social media content
• Reels and videos
• Educational content
• Product storytelling
• Recipes
• Ingredient and farmer stories
• Campaign content
• UGC and influencer content
ScopeThe role covers two connected areas, and you own both.
Brand: how The Holly Tree looks, feels and presents itself• Visual identity
• Website creative direction
• Packaging
• Amazon brand assets
• Product photography and video style
• Advertising look and feel
• Brand guidelines
• Overall visual consistency
Content: how The Holly Tree communicates with the customer• Social media content
• Reels and videos
• Educational content
• Product storytelling
• Recipes
• Ingredient and farmer stories
• Campaign content
• UGC and influencer content
Key responsibilities1. Brand strategy• Own The Holly T
📌 Head of Brand (Ahmedabad)
🏢 GEO-FRESH ORGANIC
📍 Ahmedabad